Dentsu Aegis Network MENA has launched Amplifi, a newly established division responsible for media investment and strategic partnerships for the group. Amplifi will bring together the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data as its foundation. It’s primary goal will be to deliver maximum performance for the group’s clients by working collaboratively with media, technology and infrastructure partners.
“It’s an important milestone for us to officially launch Amplifi in MENA,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “To form that matrix integrating investment management, media partnerships, technology and content empowered by data under Amplifi allows us to leverage the group’s scale and develop innovative solutions for our clients across all of our agencies.”
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