Regional business magazine Gulf Business has been given a new look and approach to content. Through a portfolio of interactive editorial tools, the title enables its readers to enhance their professional development and maximise profits for business. The changes made mean that the Gulf Business team will now be able to cherry pick content from across the region and beyond, with a focus on exclusive scoops and breaking news.
“This new model focuses on high-end in-house journalism and high-quality external commissioning, falling somewhere between The Huffington Post and Buzzfeed in terms of our innovative approach,” says Dean Carroll, Group Editor, Business Division, Motivate Publishing. “It means we are able to deliver expert content across a number of sectors and countries. Everything from banking, energy and property to transport, education, technology and much more.”