Dawn Barnable – The Media Network

The B Collective to represent community event

September 15, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based creative public relations agency, The B Collective has been appointed to represent IGNITE for its annual breast cancer awareness event, Pink is Punk. Held annually in October, the run and swim event aims to raise awareness of breast cancer while also raising funds for Brest Friends. The B Collective will provide media relations support in the lead up to and during the event.

“As a homegrown UAE business with deep experience in the sports, wellness and philanthropy sectors, we are honored to offer our expertise and support to such a meaningful and much-loved community event and in-turn lend our support to raising awareness and funds for those affected by breast cancer,” says Dawn Barnable, Managing Director, The B Collective.

Omnia expands into Jordan

July 15, 2018/in Featured, New Launch /by Suad Ashimi

UAE-based digital agency, Omnia has launched its Jordan office as part of its expansion plans. Located in Amman, the new office is in response to the growing demand for Omnia’s digital expertise and will act as a digital development hub for the company’s growing roster of digital clients which, at present includes the Saudi Arabian Football Federation, Emirates NBD, Al Yah Satellite Communications Company (Yahsat), Abu Dhabi National Oil Company (ADNOC) and ACWA Power.
“Given the breadth and scale of digital consultancy and transformation work that we regularly undertake and deliver on behalf of some of the region’s, and world’s, biggest brands, we are committed to attracting and developing world-class talent,” says Adam Booth, Managing Director, Omnia. “Our new Jordanian office and the talented Arabic speaking team that comprise it – coupled with our regular investment in the latest industry tools – reinforce our ability to successfully deliver a range of digital services that not only positively impact our clients’ businesses but transform them for the better.”

The B Collective reappointed by sporting event

January 14, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based creative public relations agency, The B Collective has been reappointed as the communications partner for this year’s Long Drive World Series (LDWS). Set to be held on February 9, 2018 at Jumeirah Golf Estates, the LDWS will see 16 golfers from across the world compete to take home the top honours as well as a prize pool of AED 94,500. The B Collective will be responsible for the traditional media relations and social media outreach for the upcoming event.

“The Long Drive World Series is one of the world’s most exciting new sporting formats, appealing to golfers and non-golfers alike,” says Dawn Barnable, Managing Director, The B Collective. “As a dynamic sporting event that is engaging, entertaining and accessible, working with the LDWS for a second year running emphasises our robust sporting credentials as it further strengthens them.”

The B Collective has been reappointed by Wasserman

August 20, 2017/in Account win, Featured /by Suad Ashimi

Sports marketing and talent management company, Wasserman has reappointed The B Collective as its PR agency for the Gary Player Invitational 2018. The Gary Player Invitational is a high-profile golf event with an aim to attract the wider sporting world and raise money for children. The B Collective will oversee the creative and integrated communications strategy, content development as well as media relations and management in the lead up to, during and following the charity event.

“We are thrilled to be working with the Wasserman team again and to highlight the important work made possible by the Gary Player Invitational,” says Dawn Barnable, Founder and Managing Director, The B Collective. “Our work on this high-profile event for a second consecutive year will once again allow us to flex our creative muscle as it also strengthens our growing philanthropy and sport communications credentials.”

The B Collective wins nursery education account

July 24, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based creative public relations consultancy, The B Collective has been appointed as the communications partner for Children’s Oasis Nursery. Children’s Oasis aims to give each child an opportunity to fulfil their individual potential by developing the self-confidence to give them a flying start in education and life. The B Collective will be responsible for the strategic communications planning of the nursery school across traditional and social channels, content development and press office support in the UAE.

“With an important focus, strong heritage and a vibrant and innovative leadership team, Children’s Oasis Nursery aligns perfectly with our values,” says Dawn Barnable, Founder and Managing Director, The B Collective. “Our work with the Children’s Oasis Nursery team will help bring early childhood education, learning and care to the forefront through a variety of techniques as it will also support the school’s new leadership as they build upon its well-established reputation.”

DABO & CO announces key appointments

January 15, 2014/0 Comments/in Movers & Shakers /by Team TMN

Independent integrated communications agency, DABO & CO has announced a series of key appointments to its growing multi-national team. The move will significantly add to the existing talent at the firm as it looks to meet the growing demand for sophisticated communications services in the market.

Leading the series of strategic appointments, Alexandra Williams joins the agency as Digital Director and will play a key role in supporting the continued expansion of DABO & CO’s integrated offering. She arrives from Grayling in the United Kingdom, where she was Associate Director and played a central role in making the firm the number one ranked agency in the UK for digital PR by PR Week magazine in 2011 and 2012.

“Digital engagement is becoming increasingly important in the region and our clients are realising the value of investing in a truly integrated communications strategy that incorporates this platform, along with PR and events,” says Managing Partner Camilla d’Abo. “To this end, we are delighted to bring Alex on board and her expertise will be essential in enhancing our multi-faceted communications offering.”

Other key recruits include Iman Issa, who joins the team as Corporate Account Director overseeing the corporate team, responsible for flagship accounts such as BMW Group, DHL and Marriott International, and Dawn Barnable who joins as Consumer Account Director, responsible for overseeing accounts including Yas Waterworld, Ritz-Carlton, Dubai Cares and Jumeirah Restaurants.

Natalie Johnson, who has extensive digital PR experience, joins as Account Manager, and Ellie Keane joins as Account Executive. Saudi national Maha Alhamed and fellow AUS graduate Mahitab Hosni have joined to provide greater regional insights and expertise, while Sherin Bodekji joins the team as a Senior Account Executive, and brings with her three years of UAE agency experience and expertise in the NGO, B2B and aviation sectors.

Camilla d’Abo added: “We have focused on growing our team by maintaining a focus on adding to and further strengthening our existing talent. We are genuinely pleased to have been able to bring some of the region’s leading practitioners to our team, as we continue to endeavour to provide the high quality of communication services our clients have come to expect from us.”

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