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Vogue Arabia set to launch in the region

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Conde Nast is set to launch an online edition of Vogue Arabia this Autumn, in partnership with Dubai-based media agency Nervora. The Middle Eastern edition of the luxury fashion title will be headed up by Editor-In-Chief, Deena Aljuhani Abdulaziz. The website will be launched in Arabic as well as English and followed by a print magazine due to begin publication next Spring.

Vogue Arabia will be the 22nd edition of Vogue in print from Conde Nast and the magazine’s headquarters are to be located in Dubai. It will be distributed across the Gulf in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE, as well as targeting the wider MENA region. Daniela Agnelli, who previously worked on London’s Telegraph magazine for 15 years and a number of publications in the UK as well as the U.S. will be joining the publication as Fashion Director. Caterina Minthe, current Managing Editor at Style.com/Arabia, also part of Nervora, will join the team as Features Director.

“Nearly four years ago, we embarked on a mission to change the fashion landscape in the Middle East with Style.com/Arabia,” says Shashi Menon, CEO, Nervora. “That mission continues — and grows markedly — with Vogue, the world’s pre-eminent fashion publication. We couldn’t be more thrilled.”

Jonathan Newhouse, Chairman and Chief Executive, Condé Nast International adds “There has been a growing demand for Vogue in the Arab world for some time, and now the time has come to make it a reality.”

Nervora moves offices to d3

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Nervora, the media company behind Style.com/Arabia and POPSUGAR Middle East, has moved offices from Dubai Media City to Dubai Design District. The agency has a portfolio of web properties that span genres of luxury, lifestyle, travel and technology and works with publishers as well as advertisers to deploy media over a number of these sites.
“We’re bullish on the future of media and design here in Dubai and the MENA region at large.” says Shashi Menon, CEO, Nervora. “d3 has assembled a collection of like-minded organisations and individuals, and is also a strategic supporter of ground-breaking initiatives like our flagship Fashion Prize. We’re excited to see what’s to come of this growing community.”

Style.com/Arabia and DDFC launch Fashion Prize

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Style.com/Arabia and the Dubai Design & Fashion Council (DDFC) have announced the formation of the Style.com/Arabia – DDFC Fashion Prize, an annual endowment for the Middle East’s most promising fashion talents.

The Style.com/Arabia – DDFC Fashion Prize has been launched in partnership with luxury e-commerce site Farfetch, and addresses the DDFC’s mandate to invigorate regional talent. It will provide a global platform for emerging Middle Eastern designers to showcase their abilities, while simultaneously establishing quality control, standards, mentorship and broader visibility for the industry.

The prize will be overseen by a selection committee comprising of executives from Style.com/Arabia, DDFC, Farfetch, and both regional and international fashion communities, including: Tim Blanks – Editor, Style.com, Peter Dundas – Creative Director, Roberto Cavalli, Zuhair Murad – Founder and Designer, Zuhair Murad, Stephanie Horton – Chief Marketing Officer, Farfetch, Nez Gebreel – CEO, DDFC, Shashi Menon – CEO and Publisher, Style.com/Arabia, Sofia Guellaty – Editor-in-Chief, Style.com/Arabia, Patrick Chalhoub – Joint CEO, Chalhoub Group and Afef Jnifen – International model, presenter, and brand ambassadress.

The inaugural winner will be announced this autumn. The winning designer will receive a financial grant, the opportunity to produce a capsule collection for Farfetch, a year of mentorship from a collection of highly esteemed mentors, media/press coverage and an advertising campaign, collectively representing a value of over US $250,000.

“Style.com/Arabia‘s vision has always been to elevate the regional fashion scene to a truly global level – and to increasingly bring the world to this region,” says Shashi Menon, CEO and Publisher, Style.com/Arabia. “The Style.com/Arabia – DDFC Fashion Prize represents the culmination of years of effort and is another step we’ve taken to provide our burgeoning fashion ecosystem with the structure it needs to truly take flight.”

Full entry and application details can be found at http://arabia.style.com/fashionprize/