LinkedIn MENA has appointed Nicolas Roux as its first ever Head of Agencies for MENA’S LinkedIn Marketing Solutions. With 20 years of experience in digital marketing, business development as well as brand & content strategy, Nicolas most recently worked at MediaCom MENA, Kalm Beauty Network, Leo Burnett and Chalhoub Group. In his new role, he will be responsible for strategic partnerships and executive level engagements with key media holding companies as well as the agencies within them. Nicolas will also lead, advice and execute LinkedIn’s go-to-market strategy for media, creative, social and PR agencies with the objective of driving partner and agency alignment across the organisation within the MENA region.
“The MENA media market is on the brink of the next evolutionary leap forward, with traditional lines being redrawn between brands, publishers and agencies,” says Nicolas. “I am excited to join LinkedIn at such a significant time in its own journey, and look forward to working with our agency partners to create economic opportunities for professionals across the region.”