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Custard welcomes new General Manager 

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Dubai-based event management agency, Custard has appointed Michelle Clarke to the role of General Manager. With a wealth of experience as an events professional, Michelle previously worked with leading brands in the MENA region and England for over 15 years. She most recently worked within the agency where she held the role of Client Services Director. In her new role, Michelle will be responsible for the leadership of the business and team, oversee operations and event delivery.

“I’m delighted to have been granted the opportunity to become Custard’s General Manager,” says Michelle. “I’m looking forward to working hard with our amazing team to achieve even higher levels of creativity and event execution, to ensure we are providing our clients with world class events!”

Custard to set up meeting hubs at Dubai Lynx

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Dubai-based event management agency, Custard has partnered with Dubai Lynx to set up meeting hubs at the upcoming event. Through the hubs, the agency aims to draw attention to the importance of being able to conduct meetings in a private and professional environment, while maximising time at an event. The Dubai Lynx International Festival of Creativity is set to take place from March 5-7, 2017 at Madinat Jumeirah Arena.

“Dubai Lynx brings together clients and teams from across the region and the wider world for three days to celebrate creativity in MENA,” says Emma Farmer, General Manager, Custard. “Naturally this lends to many high level face-to-face meetings being arranged, but ends up with people heading back to their offices to conduct their meeting in an appropriate environment. The hubs will give people the opportunity to book a fully equipped and air conditioned meeting room on site, removing the need to host meetings off-site and allowing delegates more time to experience the festival.”