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New Features Editor at NPI Media

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NPI Media has appointed Stacey Siebritz to the role of Features Editor. Stacey brings experience from the publishing industry, having previously worked on What’s On Dubai and good magazine, part of Motivate Publishing. In her new role, she will work across NPI’s entire magazine portfolio in both print and digital edition including Concierge, client publications and business titles.

“After nearly five years in Dubai’s publishing industry, I’m looking forward to bringing what I’ve learned to my new role as Features Editor at NPI Media, working across a range of titles,” says Stacey. “I know there are some exciting new developments in the works and I’m thrilled to be a part of that growth.”

Bauer Works welcomes Vineetha Menon

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Bauer Works has appointed Vineetha Menon to the role of Digital Editor. Vineetha has worked with several local media brands including Aficionado, Dubai Calendar and ITP Media Group’s publication, Time Out Dubai. She most recently worked with NPI Media as Senior Editor, where she worked across the Concierge luxury and lifestyle portfolio. In her new role, she will work with the content team at the Department of Tourism and Commerce Marketing (DTCM) for VisitDubai.com and related channels with the aim of ensuring visitors remain up to date on the best places to eat, where to shop, things to do and what to experience while in Dubai.

“I am thrilled to join the team at Bauer Works, working in-house with the DTCM team,” says Vineetha. “As Digital Editor, I look forward to presenting the very best for visitors to see and experience in Dubai with a focus on ‘always-on’ content.”

myconcierge.com set to go live in the UAE

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From March 9, 2015, residents and visitors to the UAE will enjoy a new lifestyle service available online from www.myconcierge.com, created as a hub for the destination’s best experiences – spanning activities, shopping, restaurants and places to stay. The company behind the concept – npimedia (NPI) – will introduce the platform to its clients on March 9, 10 and 11 at Reel Cinemas, Dubai Marina Mall.

Launching with over 50 premium brand partners and offering more than 100 high-end lifestyle experiences to its users, www.myconcierge.com goes to market with the support of its exclusive launch advertising partner, Cartier.

“www.myconcierge.com, is populated by fantastic media that includes video, a wealth of partner content that the user can book, a responsive site that works across screens and devices, a dynamic CMS that can be accessed by partners, a rewards programme and an aggressive marketing campaign to bring in users,” says Rob Nicholas, Managing Director, NPI. “www.myconcierge.com, is like a department store that can change its shop window according to who is walking by – displaying products and services ideally suited to either the resident or the visitor.”

Ex-Chief Concierge of Atlantis, The Palm Dubai, Ankur Bagga is tasked with curating experiences that will meet the five-star expectations, and is supported by a team of relationship managers responsible for signing up new partners to the site.

“Although www.myconcierge.com, is a new service, the concierge concept is not. When I saw what NPI was doing to bring the concierge to life on a digital platform I was blown away – and to be honest, so are most clients when we reveal the concept to them,” adds Ankur.

Residents and visitors can sign up to myconcierge.com, from March 9, 2015.

NPI renews strategy focus for 2015

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Following a rebranding campaign in the summer of this year, npimedia (NPI) now plans to focus on the development of its concierge portfolio of magazines as of 2015. NPI currently has the largest single portfolio of audited titles in the UAE, with all five concierge editions – including concierge Arabic, Chinese and Russian – standing alone in the market as the only magazines in these languages with a guaranteed circulation. NPI will be further developing these titles, as well as enhancing its offering with a new and innovative digital platform, launching at the end of the year.

NPI’s strategy for 2015 will be centred around consolidating and developing its existing media brands, having decided to refocus efforts and move away from contract publishing works that are not directly aligned with long-term development objectives. In line with this, NPI has made the decision to cease publishing The Dubai Mall Magazine, produced on behalf of Emaar Malls Group.

“We have had a very successful collaboration with Emaar Malls Group over the last four years to establish a new title in the market that elevates The Dubai Mall brand,” says Rob Nicholas, Managing Director, NPI. “It is both well respected and well supported, and we leave the magazine in a fantastic position for 2015.”

Vineetha Menon joins NPI Media

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Vineetha Menon has joined NPI Media as Editor of the Concierge portfolio. Having spent the previous two years at Mediaquest, Vineetha was Editor of Aficionado across its print, online and iPad editions, and was responsible for content across client-led titles including the monthly events guide for Dubai Tourism, Dubai Calendar and Mercedes Benz magazine. In her new role, Vineetha’s primary focus will be on the Abu Dhabi edition of the Concierge magazine.

“I’m excited to be joining the fantastic team at NPI Media,” says Vineetha. The Concierge magazine portfolio has such a wide reach in the region, and I look forward to contributing to its further success!”