Campaign ME welcomes new Editor

Campaign Middle East, a Motivate Publishing publication, has welcomed Austyn Allison to the role of Editor. A graduate in Philosophy and Sociology from the University of East Anglia, Austyn has over 13 years of experience in writing and editing. Most recently Supplements Editor for MEED at Emap Middle East, he has also worked for titles including Communicate and XPRESS. In his new role, Austyn will be working alongside the Campaign Middle East team to produce the fortnightly advertising, marketing and media publication, chasing news, as well as producing and editing content and features.

Communicate launches first book

Communicate, a Middle Eastern magazine for the communication industry, has had its first book published. The first in a special collection series from the title and its publisher Mediaquest, the book is titled De-Commiditising the Ad Industry: How Ad Agencies Can Re-Invent Themselves and Enjoy Exponential Growth, and is penned by Ahmad Abu Zannad, Regional Strategy Director, Leo Burnett MENA. It will examine current challenges facing the communications sector, and seek to find solutions to ensure a bright future and will be distributed with Communicate’s October issue.

“Although there have been several assessments of the current status of the advertising industry, there hasn’t been a comprehensive overview that forensically analyses where agencies are today,” says Nathalie Bontems, Publisher, Mediaquest. “Ahmad Abu Zannad’s new book changes all that with its in-depth critique, its detailed assessment of the areas of concern and its structures reasoning for the way forward.”


OMD named Media Network/Agency of the Year

OMD, part of the Omnicom Media Group, has been named the Media Agency/Network of the Year by Communicate and Campaign Middle East as revealed in both magazines’ latest editions. Consolidating business wins from the previous year as well as retaining or securing 14 new ones in 2013 has demonstrated the value of OMD’s first-mover advantage in digital, performance, social and mobile marketing, as well as analytics.

“OMD has thrived on its culture of innovation and challenging the status quo. This approach has served us well and it keeps on giving,” comments Elie Khouri, CEO of Omnicom Media Group MENA. “It is the relentless spirit among the team that propels OMD upward and forward. Being the media agency of the year is something we aim to achieve every day on every one of our accounts.