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Jumeirah appoints Senior PR and Communications Executive

The Jumeirah Zabeel Saray has welcomed Kimberly Lobo to the role of Senior Public Relations and Communications Executive. Previously a PR Account Executive at Ketchum Raad, where she worked across corporate clients such as CNN and Airbus, Kimberly brings over six years of experience in journalism and PR to her new role. As Public Relations and Communications Executive, she will be responsible for assisting in the management of PR and media relations across the resort, ensuring media coverage in local, regional and international media markets. Kimberly will produce written material for media purposes such as editorials, newsletters, biographies, fact-files and Q&A’s and develop PR strategies for the property as well as provide support with awards and research.

“I always believe in working hard and that it does pay off, because in the end you’re always rewarded,” says Kimberly. “I’m grateful to Jumeirah Zabeel Saray for offering me the position and seeing my potential as a Senior Public Relations and Communications Executive at the resort.”




CNN opens new Abu Dhabi hub

CNN has unveiled new state-of-the-art broadcasting facilities at its redesigned Middle Eastern hub in Abu Dhabi. The network has completely reconfigured its studio to feature the latest HD broadcasting equipment and a re-imagined space to open up a range of new possibilities for news, programming and community initiatives. The bureau will also now offer fresh opportunities for CNN’s established internship programme, as well as new initiative The Rooftop Sessions @ CNN, which will bring together creative minds, artists and thought leaders from the UAE to perform, discuss and engage with the CNN family.

“There are two parts to this project: we’ve integrated the latest HD cameras and equipment, touchscreens, lighting and a quite stunning LED wall into the main studio space, which create a completely fresh look and feel on air,” says Becky Anderson, Managing Editor, CNN Abu Dhabi. “On top of that, we’ve reconfigured our rooftop space, giving us new scope for our show teams to get creative. The overall result is a versatile, hi-tech hub that is the perfect base for our Middle Eastern operation.”

Maryam Al Mheiri, Acting CEO, Media Zone Authority Abu Dhabi and twofour54, adds “We’re celebrating a partnership that’s changing the face of media in the Middle East. Since CNN established its fourth broadcast hub here in Abu Dhabi, it has shared stories of our society and culture with the entire world. Abu Dhabi has been welcomed into living rooms globally every weekday for the past six years; that’s around 5,000 hours of editorial coverage, with a value in excess of US $820 million.”

CNN welcomes Inga Thordar

Inga Thordar has joined CNN as Editorial and Programming Director, Digital International, where she will be overseeing the Europe, Middle East and Africa (EMEA) based digital news and sports team. She joins CNN from the BBC, where she worked as Senior Editor, leading a number of editorial teams. Inga will be based in the network’s London bureau and will oversee all digital news and sports output. She will also manage, coordinate and communicate the content flow of all other digital units, including CNN’s Hong Kong team, and will report to Andrew Demaria, Vice President and Managing Editor, CNN Digital International.

“Inga has deep experience in setting and driving an editorial agenda,” says Andrew. “She understands both journalists and technical staff, and has delivered some outstanding multi-media original and distinctive journalism. She’ll be a fantastic asset to the news team across our platforms.”

Inga adds “CNN is doing exciting things in digital journalism and building on the very latest trends in digital media, so this is a great time to be joining the international team. I’m looking forward to continuing and progressing the work on innovative storytelling and multi-platform production that’s well underway here.”

 

CNN’s Connect the World to go on tour

CNN’s flagship news and current affairs show, Connect the World with Becky Anderson, is taking to the road this month, for a month-long tour. Beginning in Cairo, the programme will head to Amman and Beirut, before ending in Istanbul.

In each location anchor Becky Anderson will present a range of live programming and feature content, including interviews and analysis of the issues that matter in each location and beyond. Topics will vary for each location, but will encompass breaking news as well as culture, society and politics. On the final day in each location the team will host a special segment called CNN Café, which will see Becky take the show to the people in a live broadcast on location.

A range of digital content supporting the programme will be found on the show’s blog page, www.cnn.com/connect, and CNN Arabic will be supporting the tour, publishing a range of related content for Arabic-speaking users on CNNArabic.com as well as via social media. Both CNN.com and CNN Arabic will be interacting with audiences, asking users to send in suggestions and pictures to guide the editorial content both on TV and online.

“There is so much to explore and discuss in each of these locations, and we also want to add a truly interactive element to these special programmes,” says Becky. “This is about democratising the narrative, hearing the voices from the region on the stories resonating here and beyond. It promises to be a fascinating few weeks in some of the world’s most vibrant cities.”

For further information, contact Kimberly Lobo at kimberly.lobo@ketchum-raad.com / +971 (0)4 425 8979

CNN to launch The Silk Road series

CNN is set to launch a new series uncovering the cultural traditions and commercial trading synonymous with The Silk Road trading route – The Silk Road: Past, Present, Future. Each month, CNN International correspondent Sumnima Udas will visit a different country along The Silk Road, uncovering stories of innovation, culture and business. The format of the 30–minute show will combine the modern world with historical context to bring the region alive.

A dedicated microsite for the series will be hosted on CNN.com featuring video from the show and a host of bespoke content about the topics, cultures and business practices covered in the series. CNN’s audience will also have the opportunity to engage with the series through accounts on Twitter, Facebook and Instagram.

“’The Silk Road: Past, Present, Future’ is where rich, historic cultural context meets modern business and trading against the backdrop of visually stunning landscapes and destinations,” says Ellana Lee, Senior Vice President, CNN International. “Part business show, part travelogue – this series will be an important part of CNN International’s output.”

For further information, contact Kimberly Lobo at kimberly.lobo@ketchum-raad.com / +971 (0)4 425 8979

CNN to launch global Traders programme

CNN is set to launch a new feature strand called Traders, which tells the stories of individuals who trade goods and services across borders. CNN plans to cover the stories behind the global import and export markets by meeting characters who passionately believe in their business to trade products and services overseas. In each report, CNN audiences will also gain valuable business information to put each story in context of international trade and commerce. Traders will run as a fortnightly segment that is part of CNN International’s The Business View with Nina Dos Santos and CNN domestic’s CNN Newsroom Weekend.

Traders is a content strand that makes sense of the drivers behind international trade in the context of globalised, connected business,” says Ellana Lee, Senior Vice President, CNN International. “By telling the stories of the passionate, innovative people working in global trade, CNN will bring import/export markets to life and show why this affects us all. Traders will add an intruiging angle to our wider business programming.”

CNN names new VP of Arabic Services

Caroline Faraj has been named the new Vice President of Arabic Services for CNN, as the international news outlet unveils ambitious plans for growth in the Middle East. Caroline was previously responsible for the content and management of the CNN Arabic website, leading the site’s re-launch in 2014.

In her new role, Caroline will have strategic oversight of CNNArabic.com while also working alongside CNN’s Middle East newsgathering team, and the CNN Abu Dhabi platform on major cross-platform editorial initiatives. She will also work with the CNNI commercial and digital teams on new digital opportunities in the region. Her immediate focus will be on continuing the expansion of the CNN Arabic brand, while also expanding the CNN Dubai operation in order to allow for increased content development to feed all of CNN’s linear and non-linear platforms.

“CNN Arabic has proved an outstanding success story under Caroline’s leadership and has demonstrated the region’s growing digital appetite for our news product,” says Andrew Morse, Executive Vice President and General Manager, CNN Digital.

Rani R Raad, Managing Director, Turner Broadcasting in the Middle East, adds “Our continued investment under Caroline’s leadership in CNN Arabic reflects the strength of our aspirations for this region. Caroline is perfectly placed in this new role to continue to enrich the news content we offer our consumers, while also helping to develop exciting new digital propositions that will engage audiences and excite our partners.”

 

CNN named #1 international news brand

The latest IPSOS Affluent Global survey has confirmed CNN International as the leading international news brand, reaching an unrivalled four out of 10 upscale consumers and decision-makers across the Middle East, Europe, Africa, Asia and Latin America.

CNN’s reach of affluent international audience is larger than all news competitors in every metric across TV and digital platforms. According to the IPSOS Affluent Global survey, every month CNN is currently reaching 40% of the international upscale population via TV and digital platforms – well ahead of BBC (29%), CNBC (14%), Bloomberg (11%) and Al Jazeera (11%).

On TV, CNN is the most watched international news channel for monthly (34%), weekly (19%) and daily (5%) reach. This is significantly ahead of the reach of other news channels’ TV reach – BBC (23% monthly, 13% weekly, 4% daily), Sky (21%, 13%, 5%), CNBC (10%, 5%, 1%), Al Jazeera (9%, 5%, 2%) and Bloomberg (8%, 4%, 1%).

CNN International is also excelling digitally, ranking in the number one position ahead of all news and entertainment brands with a 14% monthly reach. This compares to National Geographic (11%), BBC (11%), Discovery (9%), Bloomberg (5%), CNBC (5%) and Al Jazeera (3%). The IPSOS Affluent Global findings confirm CNN registering a global digital audience of 99 million unique visitors in comScore’s August data – over 25 million ahead of BBC (73 million).

“What is commonly referred to as the ‘CNN effect’ is our ability to deliver non-partisan, objective reporting from all corners of the world quicker and in more detail than anyone else,” says Rani R. Raad, Chief Commercial Officer, CNN International. “It’s this effect that connects with our consumers on TV, mobile, digital and social platforms, making CNN the worldwide news leader it is today.”