Soul Communications is to handle all PR and Marketing for Circle K. Originally from Texas, the convenience store brand has 32 stores in the UAE, and is recognised world wide. The agency’s main focus will be to change the face of Circle K in the Emirates, by utilising its social media accounts.
“Circle K is such a diverse brand and what we at Soul will try to achieve in the next quarter goes back to traditional marketing,” says Farah Sawaf, Managing Director, Soul Communications. “Its all about identifying your market segments and exploring what they are looking for. With so many locations, there is potentially something for everyone.”