WhiteFox and Yardstick to partner for new media portfolio

WhiteFox Media Group is set to partner with Yardstick Marketing to launch a full media portfolio for the LuLu Group’s Al Wahda Mall in Abu Dhabi. The portfolio, set to launch in November 2016, will consist of an online platform, digital magazine and a print magazine titled @AWM, which will be available in both English and Arabic. With a total estimated audience of over 100,000 for the portfolio via an initial print circulation of 10,000 copies, direct customer databases and online readers, @AWM will be distributed quarterly around the Al Wahda Mall, as well as in surrounding hotels and residential apartments.

“We are very excited to be working with Al Wahda Mall, Yardstick Marketing and a company as established as the LuLu Group,” says Chris Haill, Partner and Group Commercial Director, WhiteFox Media Group. “The magazine and associated media will offer the retailers an opportunity to promote their brands, products and services to a wider audience through our cross platform offering. Lastly, we believe the new partnership can increase the footfall to the mall through offering added value to the Al Wahda experience.”While we will be proactively speaking with brands, agencies and PR companies, I would encourage all to get in touch with me to be part of the capitals newest and most exciting media launch in recent years.”

The Red Bulletin to launch

International men’s active lifestyle magazine, The Red Bulletin is set to launch in the United Arab Emirates in April 2016. Covering sports, culture, arts, music and lifestyle features, the magazine offers a range of global content as well as national interests, with a visual storytelling approach to journalism. The Red Bulletin will begin with an initial print run of 12,500 copies, and will be under BPA audit from its launch. Priced at AED 15, the monthly publication will be available from retail outlets, sports retailers, Virgin stores, Vox Cinemas, Red Bull events, universities, hotels and airline lounges, as well as bars, clubs and other selected partners.

“This is an exciting opportunity for Red Bull Media House and Awesome Media to provide a fresh, new publication to the UAE and beyond,” says Chris Haill, Publishing Director and Partner, Awesome Media UK. “The magazine fits the ethos of the UAE, offering aspirational editorial and visual storytelling from a worldwide brand. Already distributed in 11 countries, we feel the ‘gives you wings’ approach of Red Bull perfectly fits the UAE way to life, culture and business.”