CIPR and MEPRA launch new training programme

The Chartered Institute of Public Relations (CIPR) has partnered with the Middle East Public Relations Association (MEPRA) to launch new training programme, MEPRA Academy. MEPRA Academy aims to provide professional development opportunities across the region and will see CIPR provide exclusive access to MEPRA members on its continuing professional development (CPD) online portal. The new academy’s courses will be led by international experts and CIPR certified senior communications professionals across the United Arab Emirates, Saudi Arabia, Kuwait and Jordan.

“We know through our research that continued learning and internationally recognised professional accreditation is critically important to the regional public relations practitioner,” says Ray Ellington, Chairman, MEPRA. “We have developed the new MEPRA Academy and our partnership with CIPR to answer this need helping individuals develop their careers and our industry to raise its standards.”

CIPR and MEPRA to partner

The Chartered Institute of Public Relations (CIPR), a professional body for public relations practitioners in the UK, and the Middle East Public Relations Association (MEPRA), have signed an agreement that will see Chartered Public Relations Practitioner status as well as an expanded, accredited training regimen, available to MEPRA members.

Chartered Public Relations Practitioner status is a senior professional status awarded to senior public relations professionals who can demonstrate an outstanding level of professional practice and knowledge, along with a commitment to continuous learning.

“I am delighted that through this new strategic partnership with MEPRA, public relations professionals in the Middle East will have access to the highest level of professional accreditation available,” says Sarah Pinch, President, CIPR. “I look forward to further collaboration with MEPRA, and other international partners, to work together to achieve CIPR’s stated mission of professionalising public relations, on a global scale.”

Alex Malouf, Vice-Chair, MEPRA, adds “The Chartered Institute of Public Relations has been a pioneering organisation in terms of training and development, and we support their promotion of the Chartered Practitioner status, a standard that underlines the abilities and experiences of a professional in the Public Relations industry.”