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Create Media Group makes new appointments 

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Digital communications agency, Create Media Group has appointed Sandra Khawand to the role of Account Director. With over four years of experience in the region, Sandra most recently worked with brands such as Dubai Tourism, GoPro and Nestlé. In her new role, she will take the lead on the agency’s new accounts, develop strong and innovative social media strategies while ensuring the progress and growth of each account.

Create Media Group will also see the appointment of Diogo Bernado to the role of Account Manager. With a wealth of experience in paid social media management across the Middle East, Diogo is a digital strategist from Lisbon and has worked with brands such as Emirates, Chanel, Swarovski and Hyundai. In his new role, he will be responsible for driving key social media accounts and delivering creative campaigns, focusing mainly on paid media and social media management.

“Both Sandra and Diogo bring a wealth of global account management experience and we’re really looking forward to seeing the impact they’re going to have both on our culture and our new client accounts,” says Tom Otton, Managing Director, Create Media Group.

Regional Press and PR Manager joins Benefit Cosmetics

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Benefit Cosmetics has welcomed Roxane Ferrer to the role of Regional Press and Public Relations Manager. With seven years of experience in public relations, Roxane previously worked for CHANEL as Middle East PR Manager and most recently for Strategies International as PR Manager. In her new role she will be responsible for all regional press as well as PR operations for the brand across the region.

“I’m excited to be joining such a fun and unique brand,” says Roxane Ferrer. “Benefit Cosmetics is all about creativity and I am happy to join the team during such a key time for the brand.”

MRM Dubai commissioned by Chanel for CRM

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MRM Dubai, part of Middle East Communications Network (MCN), has launched a bespoke Customer Relationship Centre to support Chanel’s network of stores in the region. The custom-made CRM solution was commissioned by Chanel to close the information gap in the luxury retailer’s understanding of its customers in the Gulf.

“CRM, data-driven analytics, insights and reporting are core strengths of MRM, and we are delighted to have had the opportunity to develop an A to Z, unique proposition for Chanel,” says James Gaubert, General Manager, MRM Dubai.”The Customer Relationship Centre will provide real world data and insight that will optimise the luxury brand’s business operations across the region. We look forward to partnering with Chanel in the future.”

Rajeev Budhiraja, CEO of MRM Dubai adds, “Producing such innovative answers to our clients’ commercial questions is what MRM is built on. We are constantly seeking to evolve our offering, and in line with our positioning as a global customer experience agency, services like this ensure we are assisting our clients to better engage with their wider audience.”