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Carat MENA promotes Herve Wittenauer

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Carat MENA has promoted Herve Wittenauer to the role of General Manager – International Clients. Previously Client Servicing Director, Herve brings over 15 years of experience to his new role where he will now be reporting to Ramzi Haddad, Managing Director, Carat UAE and Lower Gulf. As General Manager – International Clients, he will be responsible for all of Carat’s international clients active across the Middle East and North Africa, supporting the 20 offices Carat has in the region. Herve will work to ensure that the agency delivers holistic, integrated and consistent client servicing on both a local and regional level.

“Since Herve joined us in Dubai two years ago, he has worked tirelessly to build Carat’s product offering and achieve operational excellence,” says Ramzi. “As our network and client portfolio continues to grow, it is imperative that we have the right experience and capability in key regional roles. We want to become a 100% digital agency by 2020 and continue to deliver value on a regional scale. This transformation is a huge undertaking and Herve is the right person to help us achieve this long term ambition. His promotion is a recognition of the passion, hard work and dedication that he carries with him to work every day.”

Herve adds “I have been with Dentsu network for 16 years now and in the just the last two I have seen Carat MENA grow exponentially. Our clients recognise the potential of this region and look to us to drive value across the board via our command of media convergence. I look forward to making sure our on the ground knowledge in each market is supported by a collaborative approach across the Middle East and North Africa.”

Carat MENA expands into Bahrain

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Carat MENA, global media planning & buying specialist and a part of Dentsu Aegis Media, has appointed Bahrain-based marketing communications group Gulf Marcom Group, as a partner to support its clients with interests in the Kingdom. Gulf Marcom Media House, the media planning and buying arm of Gulf Marcom Group, will represent Carat’s client portfolio that includes British Airways, General Motors, Ikea and Total amongst others.

“The affiliation with Carat connects our local insight, based on 30 years of experience, with its global tools and buying power that will add tremendous value for brands operating in Bahrain,” says Thamer Al Muqla, Managing Director, Gulf Marcom Group. “The partnership will also be leveraged by the wider Gulf Marcom Group, which includes agencies in branding, advertising, event management and digital.”

Ahmad Haider, Managing Director for Carat Saudi Arabia and who will manage operations in Bahrain adds, “This new partnership illustrates the importance Carat is placing on Bahrain’s media market, which has seen significant growth in recent years, and the subsequent need to support our clients in the Kingdom of Bahrain. This market has huge promise fuelled by urbanisation and a growing sense of consumerism, and we are pleased to partner with a well-established and respected group.”