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Winners of IAA Ticket to Cannes Lions revealed

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Winners of this year’s IAA Ticket to Cannes Lions competition were announced last night at IAA UAE Chapter’s Dubai office. The competition aims to recognise young professionals in the advertising industry and saw Omar Tom from Leo Burnett, Elie Raad from AMS and Levent Donertas from TBWA/RAAD named as this year’s winners. Selected on the basis of originality, creativity and personal investment, Omar, Elie and Levent will move on to represent the region at the Cannes Lions International Festival for Creativity to be held from June 17 – 24, as well as be enrolled in the Young Lions Academies.

“The IAA Ticket to Cannes Lions not only makes young advertisers mine their own creativity and originality to further their careers, but also gives them a chance to learn from the best minds in the industry and apply that learning in the local market,” says Hani Ghorayeb, President, IAA UAE Chapter. “The three winners stood out because of their creative approach and their ability to elicit an emotional connection with their campaign. We wish them an exciting, enjoyable and fruitful week in Cannes.”

PRCA introduces PR competition

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PRCA MENA has partnered with Cannes Lions to introduce the Young Lions PR competition to the region. The competition will open for entries from February 1 – 26, 2017, accepting teams of two members aged under 30. With the creative brief issued on March 1, 2017 and the shortlist announced on March 14, 2017, the MENA winners will be announced on March 23, 2017 following a final 24-hour competition that will take place on March 22, 2017.

“PRCA MENA is committed to promoting and demonstrating the value of PR and communications in the region,” says Francis Ingham, Director General, PRCA MENA. “The Young PR Lions competition allows us to do exactly that – show off the calibre of PR and communications practitioners in the Middle East and North Africa.”

Lions Festivals appoints new Managing Director

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Lions Festivals has appointed Jose Papa to the role of Managing Director. Jose is currently CEO of another business – WGSN – owned by Ascential, Lions Festivals parent company and was previously Corporate Strategy Executive Director at Estadão, Cannes Lions’ official representative in Brazil. In his new role, which will be effective as of September 1, 2016, he will head up and manage the Lions Festivals four annual global celebrations; Cannes Lions, Lion’s Health, Lions Innovation and Lions Entertainment, as well as regional events including; eurobest, Dubai Lynx, Spikes Asia and the Tangrams.
“Clearly this role attracted a lot of interest and I am delighted that Jose has agreed to join Lions Festivals,” says Philip Thomas, CEO, Ascential. “He has led WGSN to unprecedented success and with a deep understanding of our brand and huge international experience, he was the outstanding candidate for the role.”
Jose adds, “Lions Festival is the definitive global destination for creativity and inspiration. A legacy built by bringing together the world’s brightest minds and awarding the most innovative work. It is a privilege to carry on the heritage and further lead an exciting new phase of continued success.”

Y&R Amman selected for 2016 Act Responsible Exhibition

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Jordanian-based communications group Y&R Amman has been selected for the 2016 Act Responsibly Exhibition during Cannes Lions for its work “Smokey Sperms” for the Tobacco Free Jordan campaign. Established in 1995, the agency is a member of MENACOM Group Jordan and it has worked to address the relation between smoking and fertility issues prevalent in the male population in Jordan. The Act Responsible Exhibition showcases the best campaigns for good causes, charities, institutions, foundations, corporations or brands as a round up of the work created around the world between 2015 and 2016.

“We are so proud that we made this,” says Emad Khayyat, Creative Director, Y&R Amman. “It is important that Jordanian advertising has entered the biggest stage in the world and has done so for a good cause, with the aim to actually make a difference.”