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Dubai Lynx 2016 Winners Announced

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The Dubai Lynx International Festival of Creativity held its awards ceremony last night, attended by over 1,800 guests, at the Madinat Jumeirah to celebrate winners of the 10th annual awards. 2016 winners included J. Walter Thompson Dubai, UAE who won the Grand Prix for Good for its ‘I Can Teach You Too’ campaign for Dubai Cares; Leo Burnett Beirut, Lebanon who won the Promo and Activation Grand Prix for its ‘Merry Balconies’ campaign for Proctor and Gamble and Impact BBDO, Dubai who won Agency of the Year.

“There is an ever-increasing demonstration of globally-recognisable excellence at Dubai Lynx,” says Terry Savage, Chairman, Lions Festivals. “But what’s also apparent is the surge of a distinctly, proudly regional tone. We celebrate what sets MENA apart as well as what allows it to compete on the world stage.”

Cannes Lions to honour Marcello Serpa

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The Cannes Lions International Festival of Creativity will honour Marcello Serpa with the Lion of St. Mark at this year’s festival. Recognised as one of the most awarded art directors in Brazil, having won over 160 Lions, his work has included the 1993 campaign for Guarana and the 2010 print campaign for Billboard;‘Britney’, ‘Eminem’, ‘Marilyn’, ‘Bono’ and ‘Amy’. Marcello will be presented with the Lion of St. Mark during the ceremony on Saturday June 25, 2016.

“The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” says Philip Thomas, CEO, Cannes Lions. “Marcello’s achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America’s first Grand Prix in 1993. He’s since served on juries four times, twice as President and during his tenure, AlmapBBDO won Agency of the Year three times.”

Marcello adds “My life and career would be completely different, and probably a bit boring if Cannes Lions did not exist. Those small stairs to the stage are connected to me and I have always watched with envy and admiration some creative legends stand at the top of them. I feel honoured, dizzy and extremely happy to be recognised as a stand-out within the industry. This award is like giving a shot of adrenaline directly into the ego of anyone in the business.”

Dubai Lynx to launch Lynx Live

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The 10th annual Dubai Lynx Festival, taking place between March 6 and March 9, 2016, will see the launch of Lynx Live – a new initiative that will bring live festival content to the world through TV.AE. A regional online content platform launching on March 1, 2016, TV.AE will broadcast one live seminar from each day of the festival. The daily session will be determined by a people’s vote, which will invite the industry to vote on the seminar that they most want to see. From January 31, 2016, voters will have two weeks to decide which sessions they want to watch from the Inspiration Stage, additionally, one session per day from the Arabic stage will be available to view post-event.

“Nearly 2,000 delegates experience Dubai Lynx every year but we know that there are many more who would like to be there but can’t,” says Emma Farmer, Festival Director, Dubai Lynx. “Together with TV.AE, we want to support the industry by giving a bit of the Festival back. We have a wealth of outstanding regional and international speakers, all delivering valuable insights on creativity and the industry. We want everyone to benefit and get inspired.”

Marwan Saab, General Manager, TV.AE, adds “We’re very excited about this partnership, one of the key reasons we’re launching TV.AE is to celebrate and support the incredible diversity and talent that exists in our region. The partnership with Dubai Lynx, the region’s premier creative festival, is a perfect match.”

Dubai Lynx names 2016 jury

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 The Dubai Lynx International Festival of Creativity has named the 56 international jurors set to judge entries from across the Middle East and North Africa region at the 10th Dubai Lynx. The panel includes; Daniel Andrade, Group Creative Director, EMEA, The Zoo, Google, EMEA; Russel Place, Managing Director, UM, UK and Nick Emery, Global CEO, Mindshare, Global and will convene to appraise over 2,000 entries and determine winners of the coveted Lynx trophies, which will be presented at an awards ceremony on March 9, 2016.

More information and the full list of jurors can be found at www.dubailynx.com

Cannes Lions makes changes to 2016 awards

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The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print and Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.

“The Press Lions is an award that’s been with us since 1992,” says Simon Cook, Director of Awards, Lions Festivals. “By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”

Terry Savage, Chairman, Lions Festivals, adds “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”