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Second edition of VFDE announced

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Vogue Italia, in association with The Dubai Mall, has announced the second annual Vogue Fashion Dubai Experience (VFDE), to be held at The Dubai Mall from October 30 – November 1 2014. A platform to encourage the upcoming generation of fashion designers and set a benchmark to encourage future talent, VFDE will host an array of workshops and panel discussions for the public.

Additionally, VFDE will showcase the talent of eight new international designers at a fashion show to be held at The Dubai Mall Fashion Catwalk on October 30. The designers have been selected by Vogue Italia as part of VFDE’s focus on mentoring new talent. A panel of international fashion players will attend the exhibit of the S/S 2015 collections.

Following the first global talent scouting competition which launched in January 2014, organised by The Dubai Mall and Vogue Italia, with the support of BySymphony.com, 20 emerging designers will also showcase their S/S 2015 collections at this year’s VFDE, at the ‘International Talents Showcase’ at Armani Hotel Dubai, held from October 31 – November 1.

Amara Javed joins Symphony Style

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Amara Javed has been appointed as Social Media Manager for Symphony Style, and will handle social media strategy and content for e-commerce platform, bysymphony.com. Amara joins from the Landmark Group in Dubai, where she previously headed social media and handled blogging strategy for the group’s commerce venture, landmarkshops.com.

“I am very excited to be on board at Symphony Style,” says Amara. “It is such a vibrant team with many exciting prospects ahead. Working with luxury brands and social media are both passions of mine, so it’s always wonderful to be able to do what you love.”