Communications consultancy Grayling has announced the launch of a new office in Muscat, Oman following the creation of a partnership between its parent company, Huntsworth PLC, and a local Omani company, Al Reem Creative. Through this new office, and in close collaboration with Al Reem Creative’s subsidiary, Brand Infiniti, Grayling will provide communications and digital marketing services to leading local and international organisations operating in the Sultanate.
The Muscat office will coordinate with Grayling’s other Middle East consultancy teams in Abu Dhabi, Doha and Dubai, and will be overseen by Loretta Ahmed, Grayling’s Chief Executive Officer for Middle East, Turkey and Africa.
“Business opportunity has led us to Oman,” says Lord Chadlington, CEO of Huntsworth and Grayling Chairman. “We are committed to a strong and successful partnership with Brand Infiniti, one of Oman’s most technologically advanced and inventive creative businesses. Our clients from other Middle East markets want us to service them in Oman and we have several successful mandates already underway. Our new Oman operation will help us provide a more comprehensive offering to clients across the Middle East and to international clients with growing needs in one of the most interesting countries in the region.”
Sheikh Khalid Al Wahaibi, Chairman of Brand Infiniti adds, “Brand Infiniti is incredibly excited about our partnership with Grayling, one of the world’s leading public relations companies. Our objective is to work together to bring the very best creative skills and the highest standards of client service to Oman.”