BPG Cohn & Wolfe – The Media Network

BPG Cohn & Wolfe promotes Shady Fekry

April 8, 2018/in Featured, Movers & Shakers /by Suad Ashimi

BPG Cohn & Wolfe has promoted Shady Fekry to the role of Senior Media Relations Executive. Having joined BPG Cohn & Wolfe in 2013, Shady most recently held the role of Media Executive and has worked across a number of clients including Emirates Literature Foundation, LEGO Video Games, Calvin Klein, The Cheesecake Factory and Hamdan bin Mohammed Heritage Centre. In his new role, he will continue to manage all the media relations, day to day press communication, reporting and media analysis for Nakheel Malls, Hotels.com, DoubleTree by Hilton Resort & Spa Marjan Island as well as Emirates Literature Foundation.

“My promotion is just another reason for me to enjoy the job I actually love waking up to,” says Shady. “It is what really motivates me to push through a rough day. I consider BPG Cohn & Wolfe to be my family and I enthusiastically look forward to keep up the passion I have for my career and to continue growing in this ever dynamic industry.”

Shortlist for Young PR Lions MENA 2018 announced

March 18, 2018/in Featured, Regional News /by Suad Ashimi

PRCA MENA has released the shortlist for this year’s Young PR Lions MENA competition to find the best young PR professional in the region. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition from June 17 – 21, 2018. The shortlisted teams include BPG Cohn & Wolfe, Edelman, Golin MENA, Hill + Knowlton Strategies, Q Communications and Weber Shandwick.

On March 19, the shortlisted teams will be asked to deliver a five minute presentation explaining their PR campaign and the winning team will be announced on March 20.

BPG Cohn & Wolfe wins hospitality account

February 27, 2018/in Account win, Featured /by Suad Ashimi

BPG Cohn & Wolfe has been appointed as the PR partner for DoubleTree by Hilton Resort and Spa Marjan Island. DoubleTree by Hilton Resort and Spa Marian Island offers contemporary accommodation with a private beach and full-service facilities from restaurants to lounges and fitness clubs. BPG Cohn & Wolfe will be responsible for promoting the hospitality brand’s activities, unique offerings, world class services and facilities to guests in the UAE.

“We are thrilled to be working with one of the top ranked hotels in the region to develop a comprehensive strategy that will drive the property’s ongoing success and achievements in the region,” says Kevin Hasler, Managing Director, BPG Cohn & Wolfe.

PRCA MENA announces award winners

February 22, 2018/in Award win, Featured /by Suad Ashimi

Winners of the PRCA MENA Awards have been announced following the conclusion of this year’s awards ceremony on February 21, 2018. Held at the Renaissance Hotel Downtown, the awards focused on recognising and celebrating the best of the best PR and communication campaigns, teams and individuals across the Middle East and North Africa.

Winners included Brazen for Best PR Campaign Media Relations and Small Agency of the Year, Seven Media for Large Agency of the Year and Best PR Campaign Digital, Hill+Knowlton Strategies for Best PR Campaign Business to Consumer, Markettiers for Best PR Campaign Results on a Budget and BPG Cohn & Wolfe for Best PR Campaign Influencer Relations. The awards also honoured Lauren Brush, Senior Communications Consultant at Active DMC for Rising Star of the Year and Lucy O’ Brien, General Manager at FleishmanHillard for PR Leader of the Year.

“It is a great pleasure to announce the winners of the PRCA MENA Awards 2018,” says Leanne Foy, General Manager, PRCA MENA. The breadth and depth of the campaigns, teams and individuals that we’ve seen this year demonstrates the strength of communications across the region.”

Blue Apple appoints new PR Director

August 8, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Blue Apple has appointed Santripti Vellody to the role of PR Director. With 16 years of experience in the media and communications industry, Santripti previously worked with Globosat Entertainment in New York as Marketing and Advertising Manager before moving to Dubai and most recently working with BPG Cohn & Wolfe PR as Associate Director. In her new role, she will be responsible for expanding the PR division at Blue Apple through traditional, digital and experiential PR solutions, while growing its current roster of clients in the PR domain across industry practices.

“I look forward to my new role at Blue Apple and in building the PR business of the agency as well as bringing my experience to the clients at hand,” says Santripti. “The industry has evolved over the last five years and it is vital to remain relevant in an ever-changing market on how we are communicating brand messages. It will be exciting to merge both traditional and digital mediums as a part of the PR strategy moving forward for the clients of Blue Apple.”

BPG Cohn & Wolfe makes senior appointments

June 28, 2017/in Featured, Movers & Shakers /by Suad Ashimi

BPG Cohn & Wolfe has made three new appointments following the expansion plan of its corporate and technology practice. Hala Sarieddine has taken on the role of Account Director having previously worked with Weber Shandwick and most recently with Hill+Knowlton Strategies. Also appointed to the role of Account Director is Ajith Henry who has experience in handling financial services clients and previously worked with APCO as well as ASDA’A Burson-Marsteller.

Mara Carpencu joins the team as Associate Account Director having previously worked with Active DMC, where she worked across integrated communications campaigns for international B2B and B2C clients she brings with her experience in communications and events.

In their new role, they will join the senior management team at BPG Cohn & Wolfe and build the current client portfolio of the agency, which includes KPMG, HMD Global – the home of Nokia phones, Booz Allen Hamilton and Omantel. They will also deliver innovative solutions to build, protect and enhance the brand value of the agency’s clients.

“We are excited to welcome Hala, Ajith and Mara to our team,”says Ketaki Banga, Business Director, Corporate and Technology, BPG Cohn & Wolfe. “Our technology and corporate practice has grown to over 16 accounts in the past three years and we credit this success to the entrepreneurial culture encouraged at every level in the BPG Group.”

BPG Cohn & Wolfe secures record-breaking account

January 25, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency BPG Cohn & Wolfe has been appointed to handle all PR operations for the Guinness World Records. First published in 1955, Guinness World Records is a global authority on record-breaking achievements and has helped place record breaking at the heart of their marketing campaigns, employee-engagement programmes and live experimental events. BPG Cohn & Wolfe will work closely with Guinness World Records’ Dubai office to seek strategic brand partnerships with local organisations and events as well as focus on the annual book launch campaign to create awareness of its presence across the region.

“BPG Cohn & Wolfe is very proud to have been appointed as the Middle East communications partner for Guinness World Records, an iconic global brand that shares our passion and creativity,” says Kevin Hasler, Managing Director, BPG Cohn & Wolfe. “Our team is enormously excited about the opportunity to build stronger brand awareness and engagement with the public, business and government bodies in a region where record breaking has become increasingly popular and valued.”

Criteo begins operations from new location

January 5, 2016/in Featured, International News /by Michelle J Kuehn

Performance marketing technology company Criteo has started operations from its new Dubai offices in Media City, aiming to offer opportunities to a growing local workforce. The company has also welcomed the move of its Managing Director of Emerging Markets, Dirk Henke, from Munich to Dubai – where he will continue to run operations in the MENA region as well as in Turkey and Russia, amongst other markets.

“This is a very exciting time, both personally and professionally,” says Dirk. “Criteo is very eager to tap into the potential of the Middle Eastern markets in the midst of an ongoing e-commerce and m-commerce surge. Joining the Dubai office allows us to focus on the region, and being here makes it easier to dig deeper and get more involved in the rise of digital programmatic advertising. I look forward to supporting our existing and potential clients.”

Ketaki Banga promoted at BPG Cohn & Wolfe

November 10, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Ketaki Banga has been promoted to the role of Business Director at BPG Cohn & Wolfe. Already leading the corporate, technology and social media teams, Ketaki will now also be responsible for new business for the agency.

“Despite the slowdown there is opportunity, especially in a profession like PR which has evolved to include a far more integrated set of services,” says Ketaki. “There is also a growing awareness of the importance of strategy in the market, as well as an appreciation for the infrastructure and talent that an international agency like ours can bring to the table. I also have to add that I have two very supportive bosses (CEO Nitin Puri and General Manager Kevin Hasler) who just let me get on with things. I’m looking forward to the new role.”

BPG Cohn & Wolfe win Festival of Literature account

July 22, 2015/0 Comments/in Account win /by Jill Downie

BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional Public Relations agency to promote one of the world’s fastest growing and highest profile literary events. The Emirates Airline Festival of Literature is part of the Emirates Literature Foundation under the Chairmanship of HH Sheikh Ahmed Bin Saeed Al Maktoum, President of the Department of Civil Aviation, Chairman and Chief Executive Emirates Airline & Group, Chairman Dubai Airports and Vice Chairman HH Sheikha Latifa bint Mohammed Bin Rashid Al Maktoum, Vice Chairman of the Dubai Culture & Arts Authority (Dubai Culture) and Honorary Chairman of the Zayed University, Board of Alumnae.

The appointment comes after a competitive pitch process overseen by the Foundation Trustees which included several other agencies. Dubai-based BPG Cohn & Wolfe is already working with Festival management to promote the 8^th edition that will be held in March 2016 at the InterContinental Hotel, Dubai Festival City.

“The Emirates Airline Festival of Literature has built a reputation as one of the most exciting and eagerly anticipated events in the Middle East attracting world-class writers and thinkers from every corner of the globe,” says Kevin Hasler, General Manager, BPG Cohn & Wolfe. “We are looking forward to working in partnership with Isobel Abulhoul and her colleagues to continue to broaden awareness of the Festival and contribute to its continuing success.”

Isobel Abulhoul, CEO and Trustee of the Emirates Literature Foundation and Festival Director of the Emirates Airline Festival of Literature, commented “The ideas, creativity and passion for the Festival and objectives that BPG Cohn & Wolfe demonstrated convinced us that they will provide the highest levels of professionalism to help us build on the success of the world’s fastest growing literary gathering. It was clear that they have a deep understanding of the Festival, its objectives and future vision and we are looking forward to a mutually beneficial partnership for the future.”

Posts