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BPA announces concurrent release of audience metrics

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Global assurance provider BPA Worldwide has announced the concurrent release of audience metrics for 24 consumer magazines, 14 business publications and four newspapers in the Middle East, for the six-month period that ended on December 30, 2016. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in the UAE and Bahrain. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads from the most recent December 2016-ending BPA brand reports.

The full concurrent release report can be accessed under news releases on www.bpaww.com

DJWE partners with BPA

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Brand experience agency, Auditoire Qatar has signed with BPA Worldwide to audit the Doha Jewellery and Watches Exhibition (DJWE) to be held from February 20 – 25, 2017 at Doha Exhibition and Convention Centre. The event will be open to the public and will feature over 400 international brands and local jewellery designers from across the industry. BPA will be responsible for auditing the show in 2017 and 2018 by analysing and reporting on its attendance, exhibition data, demographics, newsletters, social media and website traffic using the BPA Event Brand Report.

“We are delighted that the Doha Jewellery and Watches Exhibition has applied for membership with BPA Worldwide and are excited that this will be the first exhibition to utilise the BPA Event Brand Report in the region,” says Glenn Hansen, President and CEO, BPA Worldwide. “We applaud Auditoire Qatar for providing exhibitors and prospects with the solid assurance of an independent attendance audit conducted according to BPA’s world-respected, uncompromising standards. With a BPA event audit, sponsors and exhibitors can be confident that audience claims are accurate and that they have the verified data that they need to assess an event’s effectiveness in serving its market.”

BPA introduces B2B advertising marketplace

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Global business media auditing company, BPA Worldwide has announced the launch of a private digital ad marketplace (PMP) for its B2B members. Set to launch in the second quarter of 2017, the platform aims to provide buyers better access to quality data and efficiency in the digital marketplace.

“In the case of buying ad space programmatically, BPA will establish a vertically focused PMP comprised of BPA’s B2B members’ audited sites,” says Glenn Hansen, President and CEO, BPA Worldwide. “According to our findings, individual members are not able to reach scale on their own and appeal to the technology vendors. However, when put together, BPA’s B2B membership can create a significant impact in the marketplace. The top reasons publishers don’t currently use programmatic selling is scale, lack of familiarity with the process and the challenge of establishing independent third-party differentiators. The BPA PMP addresses those challenges. Already an established and trusted audit partner, the BPA PMP offers B2B buyers quality audited audiences and an automated way to reach them.”

BPA Worldwide to release concurrent data

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Global assurance provider BPA Worldwide will release concurrent audience metrics for 41 consumer titles and six newspaper brands in the Middle East, for the six-month period that ended December 31, 2015. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in four Middle Eastern countries: Bahrain, Qatar, Saudi Arabia and the United Arab Emirates. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads for the most recent December 2015-ending BPA brand reports.

“The concurrent release of audience data for consumer and newspapers based in the region helps level the playing field in the marketplace,” says Rana Hariz, Director, Middle East Operation, BPA Worldwide. “Media buyers and advertisers can turn to this single report and make an accurate evaluation of audience metrics between brands before they buy.”

BNC Publishing launches new awards

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Hotel News ME, part of BNC Publishing, is set to host its inaugural Leaders in Hospitality Awards 2016, on April 19 at The St. Regis Dubai in order to celebrate the best of the industry’s talent, properties and concepts. The awards are designed to capture the outstanding elements of properties, campaigns and people across a number of categories including Leading New Hotel, Best Spa and Best Room Refurb. Judges will be announced on hotelnewsme.com later this month.

“The Leaders in Hospitality Awards 2016 will celebrate and bring together professionals at all levels,” says Melanie Mingas, Group Editor, Business Portfolio, BNC Publishing. “The categories have been meticulously constructed to represent all sectors and levels of the industry, as opposed to the traditional people-only awards. We have categories that will distinguish exceptional concepts, properties and personalities across the industry.”

BPA Middle East releases semi-annual report

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BPA Middle East has released its semi-annual report. Included in this is the release of brand data across the region for the six-month period, which ended June 30, 2014. The brand data reports on figures for newspapers and magazines that have opted to be BPA-audited, and include the headline average qualified circulations and other channels such as web traffic “average unique browser”, social media and apps downloads from the most recent June 2014 – ending brand reports. The figures cover media with operations based in seven Middle Eastern countries: Bahrain, Kuwait, Saudi Arabia, Iraq, Oman, Qatar and UAE.

The semi-annual report also shares which communication agencies BPA Middle East has been engaged with throughout 2014, as well as the activities they have been involved with, in a bid to educate the market-place about the importance of a third-party audit. These include Starcom Mediavest, OMD, Mindshare Media, Drive Dentsu, Magna, Carat, Dubai Healthcare City, Four Communication and Mediabourne.

BPA Middle East touches on moving towards greater transparency in its semi-annual report, stating the need for accurate data to allow advertisers and media buyers to make valid decisions based on well-calculated return on investment. Significantly, the report notes how few Arabic publications have taken the opportunity to follow the international best practice of opening their processes to independent audits. Of the 95 media brands in membership at BPA Middle East, only nine (9.5%) are ‘Arabic’ publications.

As of January this year, the BPA Middle East office has 105 members and applicants, broken down into the following representation:

Consumer magazines – 50%
Business publications – 19%
Events and expositions – 15%
Consumer applications – 9%
Newspapers – 7%
Events/expositions confidential – 1%
Newspaper applicants – 1%

To access the complete data, refer to the BPA Worldwide Reports Library at www.bpaww.com.

BPA releases circulation and media data

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BPA Worldwide has announced the concurrent release of circulation and media data in the region for the six-month period, which ended December 31, 2013. The figures cover media operations based in 8 Middle Eastern countries – UAE, Bahrain, Kuwait, Saudi Arabia, Iraq, Libya, Oman and Qatar.

Included in the report are the average qualified circulations from the most recent 2013-ending Circulation Statements and Brand Reports. These figures are the circulation claims for the newspapers and magazines that have opted to be BPA-audited. Publisher members are required to declare their figures every six months and be audited annually by BPA media auditors. Also included are Event Audit results for events that took place in 2013, and Brand Reach data are also listed showing different audited channels for the same brand, including the Web Traffic “Average Unique Browser”, Social Media and Apps Downloads for the period July – December 2013.