Ben Kershaw – Page 2 – The Media Network

Katch to represent 30 Seconds to Mars concert

February 25, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Katch International has secured the account to represent American rock band 30 Seconds to Mars’ first concert in Dubai. Brought to the region by Live Nation Middle East and Dubai World Trade Centre, the concert will take place on April 10, 2015, at the Dubai World Trade Centre Arena, with Jared Leto, Shannon Leto and lead guitarist Tomo Miličević perfoming. Katch International will be handling all PR for the upcoming event.

“This fantastic musical event introduces Katch to incredible international entertainment brand Live Nation,” says Ben Kershaw, Client Services Director, Katch International. “Whilst drawing on previous experience, we are also excited to be bringing some new flavours to the mix.”

Katch to represent Sisters Beauty Lounge

February 19, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Katch International has secured the PR account to represent Sisters Beauty Lounge across the UAE. With four branches in Dubai and two in Abu Dhabi, the ladies-only beauty lounge offers a variety of luxury treatment from hair to eyelash extensions, as well as massages, facials and nail treatments.

“With multiple venues and a prestigious history already, the Sisters brand will be both fun and challenging for the Katch team to work alongside,” says Ben Kershaw, Client Services Director, Katch International. “We look forward to maintaining high standards whilst bringing Sisters Beauty Lounge forward in 2015.”

Katch International wins Fashion Victims account

January 8, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Katch International has been appointed to execute the PR, social media and sponsorship management for Fashion Victims Season 2, as well as support Babylon – the team behind the concept – with event management. With the second edition of the event scheduled to take place on April 3, 2015, at Atlantis The Palm, Fashion Victims seeks to acknowledge the fashion industry and its endeavours in the region, and will offer debates, exhibitions and workshops on the latest fashion trends; a gala dinner to support a local charity and an awards ceremony to recognise individuals who have achieved and continue to add value to the industry.

“Fashion Victims and its management company Babylon ME are a fantastic events partner for Katch to showcase its fashion expertise,” says Ben Kershaw, Client Services Director, Katch International. “With a fully rounded communications support plan coming from the Katch team, and celebrity and VIP management roles for the day itself, Katch are both excited and eager to pave the way for this prestigious event!”

Katch International signs El Sur account

December 22, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Katch International has won the account to handle PR and social media for contemporary Spanish restaurant El Sur. Based at The Westin Dubai Mina Seyahi, the restaurant and bar offers modern and authentic cuisine with a relaxed yet elegant atmosphere, along with a Mediterranean style terrace for al fresco dinning.

“El Sur is an incredible venue with delectable food and beverage offerings, so all Katch needs to do is re-introduce this exciting brand into the UAE media and the rest will handle itself!” says Ben Kershaw, Client Services Director, Katch International. “With some new innovative events coming in 2015, along with the old favourites, El Sur is going to make its mark in the world of fine dining in 2015!”

Katch International secures Al Forsan

December 18, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Katch International has secured the account to represent sports and recreation facility Al Forsan International Sports Resort, revamping the brand and conducting a strategic marketing campaign that will include PR, design and social media. The Abu Dhabi-based sports and leisure destination offers facilities and experiences for local sports talents and sports professionals alike, as well as companies and families.

“This is truly a brand that reflects the dynamic nature of Katch as a team,” says Ben Kershaw, Client Services Director, Katch International. “It is also exciting to work on a more leisure focused brand, alongside the prestigious events associated with the venue, in order to showcase another angle of our design and communications expertise.”

Katch International to represent And Lounge

December 16, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Katch International has secured the PR and social media account for And Lounge. Based in The Address, Dubai Marina, And Lounge is a homegrown brand created by the partners behind Ruth’s Chris Steak House, offering an artistic environment accompanied by an unconventional food and drinks menu.

“And Lounge’s ‘come as you are’ mentality is perfectly shown in the PR approach Katch has taken,” says Ben Kershaw, Client Services Director, Katch International. “Watch this space, as some very interesting things are to come!”

Katch International signs Provocateur

November 20, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Katch International has been appointed to represent the launch of Provocateur nightclub in the UAE. Originally established in New York and designed by Lionel Ohayon, the exclusive nightclub is set to open its first venue in the Middle East at the newly developed Four Seasons Resort Dubai in December 2014.

“It’s great to have a brand come on board so close to my joining that reflects two of Katch International’s key offerings; our international brand reach and enhancement, as well as our unique creative approach,” says Ben Kershaw, Client Servicing Director, Katch International. “I look forward to working with this sensational client in the ever growing Katch client portfolio.”

Ben Kershaw joins Katch International

November 19, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Ben Kershaw has been appointed as Client Servicing Director for Katch International. Ben brings to his new position over eight years of experience in the UAE, including Head of Sales for the Middle East at PR Newswire, Sales and Marketing Manager at White Label, and most recently the Marketing and Sales Manager for Cavalli Club, Restaurant & Lounge. In his new position, as well as being the main point of communication between the team and clients, Ben will also help build strategic partnerships between clients and external companies, enhancing their activities under the agency’s portfolio that includes public relations, social media, events, design and conceptual development.

“Having the dual perspective of being both a client and now a member of Katch International, I can think of no more enigmatic and creative team to be joining,” says Ben. “I look forward to breaking the traditional mold of marketing activities in the UAE and growing our portfolio into new industries and fields in the future.”

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