Multinational media and digital marketing communications company Dentsu Aegis Network has formed a new partnership with the International Communications Agency (ICA), in Iran. The newly branded Carat-ICA, is the first official partnership formed by the two agencies, though they have worked together since January 2015. With offices based in Tehran, Carat-ICA will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country.
The newly formed and exclusive Carat-ICA alliance aims to add value to both clients and media stakeholders in Iran, one of the fastest-growing countries in the Middle East.
“Moving forward, we forecast a bright future for the Iranian market,” says Michael Nederlof, CEO of Dentsu Aegis Network. “The newly formed Carat-ICA partnership has on-the-ground capabilities and a ‘Generation Y’ team of digital and media experts. This, paired with our network’s global resources, skills and knowledge, will allow us to support the needs of our clients in Iran and add another key growth market to our offering.”
Ben Karmi, Managing Director, Carat-ICA adds “We were looking at ways we could further evolve and improve our offering to both new and existing clients. Carat’s, as well as the wider Dentsu Aegis Network’s focus on innovation and their entrepreneurial spirit made them the perfect fit.”