Global media network, OMD has been reappointed to represent Beiersdorf in the Middle East. Beiersdorf is a global company that offers a range of skincare products. OMD will continue to design and execute the strategy, conceptualisation, creative development as well as optimatsation of the digital communication of the comany’s brands. The new account will also see OMD manage the full suite of transaction touchpoints and content towards Beiersdorf consumers.
“This is a huge endorsement of our digital and creative product,” says Karan Kukreja, General Manager, OMD UAE. “Fusing media with data and creative is a very powerful approach that produces excellent results. It has proven to be a successful future-facing model for our company and we’re thrilled that our integrated performance with Beiersdorf has opened the door to even more exciting initiatives and activities in the future.”