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AP to launch research study at Arab Media Forum

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The Associated Press has announced the launch of its Middle East research study, outlining the changing demands for video news in the region and the impact on the news consumption habits of consumers. The Associated Press research findings will be announced at the Arab Media Forum on May 20, 2014.

The study, conducted by Deloitte, addresses questions around the news consumption habits of consumers in the Middle East, looking specifically at – who are the key consumer of news, how they access news coverage and how often, the consumption habits of different demographics, how and why the demand for video content is changing and how social media and mobile devices are impacting the trends.

Additionally, John Daniszewski, Vice President of International News at Associated Press will be hosting a session on ‘The Future of News in the Middle East’, showcasing his views from the perspective of an international news agency on the challenges that news gathering organisations face in light of recent trends, and the changing needs and behaviours of contemporary audiences within the region.

Arab Media Forum 2014 theme announced

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The Arab Media Forum (AMF) has announced that the official theme for this years event will be ‘The future of media starts today’. The event aims to highlight the advancement of PR in the Arab world, and explore the new unfolding trends and technologies in the field of media in the region.

For its 13th edition of the forum, the Arab Media Forum 2014 will be held at the Madinat Jumeirah Conference and Exhibition Centre from the 20 – 21st May, 2014.