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ASDA’A BCW wins 28 awards at International Business Awards 

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Dubai-based PR agency, ASDA’A Burson Cohn & Wolfe (BCW) has received a total of twenty eight awards at the International Business Awards that took place on October 20, 2018 at the InterContinental London Park Lane Hotel. The agency secured five gold, ten silver and twelve bronze medals in the PR category, including a gold for PR Agency of the Year for the Middle East region and a special award for Most Honoured Public Relations Agency.

“This year has been one of change and growth for us as an agency, both regionally and globally,” says Sunil John, Founder, ASDA’A BCW. “What remains consistent throughout is our endeavour to raise the bar of excellence within our industry. Our focus has always been on delivering the highest quality for our clients, and we’re delighted to have our team’s fantastic work and dedication recognised at such an esteemed international platform.”

ASDA’A Burson Marsteller partners with The Pearl Initiative

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Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has signed a Memorandum of Engagement (MoE) with The Pearl Initiative. Founded in 2010, The Pearl Initiative is a non-profit organisation that develops programmes and publishes regional research reports and case studies and aims to influence regional business. The agreement will work towards highlighting their commitment to enhance corporate accountability and transparency in the Gulf region.

“Corporate governance, accountability and transparency are the pillars of successful businesses,” says Sunil John, Founder and President, ASDA’A BM. “We are happy to engage in The Pearl Initiative’s activities to raise awareness on the value of ethical business and to promote the highest principles of corporate accountability and transparency in the Gulf region.”

Carla Koffel, Executive Director, The Pearl Initiative continues, “We are grateful to be working side by side with one of the leading PR consultancies in the Middle East to promote the adoption of strong corporate governance practices by businesses operating in the Gulf Region. Their commitment to supporting our vision will contribute to the expansion of our reach and highlight the significance of a corporate culture of accountability and transparency as a key driver of business sustainability.”

ASDA’A Burson Marsteller wins PRWeek Global Award

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Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has received the PRWeek Global Award for Best Campaign – Middle East/Africa. The awards took place on May 15, 2018 at Northumberland Avenue in London. The agency secured the award for its 9th annual ASDA’A Burson-Marsteller Arab Youth Survey.

“The PRWeek Global Awards recognise the best of the best, and we are thrilled to have earned this award for our work on the 9th Arab Youth Survey,” says Sunil John, Founder and Chief Executive Officer, ASDA’A Burson-Marsteller. “This international level of recognition from our peers fuels our commitment to deliver excellence for the benefit of our clients and our industry in the Middle East. The Arab Youth Survey is a real passion project that ignites our spirit as an agency. It has long served as the biggest platform to echo the voices of this region’s largest and most influential demographic – Arab youth. Winning the Best Campaign award for the Middle East and Africa only adds to our commitment to delivering more ground-breaking campaigns.”

 

ASDA’A Burson-Marsteller wins at the Gold Standard Awards

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ASDA’A Burson-Marsteller has been named ‘Middle East Consultancy of the Year’ at this year’s Gold Standard Awards. The award aims to celebrate corporate affairs and corporate communications professionals across public affairs, strategic communications and stakeholder agreement sectors in the Asia Pacific and Middle East region. The event also recognised ASDA’A in the category of ‘Social Media Communications’ for its use of digital channels to engage with stakeholders.

“The Gold Standards, which is the most prestigious awards of its type in Asia Pacific and the Middle East, recognises the best of the best and we are thrilled with our wins, which recognise the world-class standard of the work we do,” says Sunil John, Founder and CEO, ASDA’A Burson-Marsteller. “Our team works tirelessly to produce work of the highest quality and such recognition only fuels our passion to deliver excellence.”

 

Y&R Amman selected for 2016 Act Responsible Exhibition

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Jordanian-based communications group Y&R Amman has been selected for the 2016 Act Responsibly Exhibition during Cannes Lions for its work “Smokey Sperms” for the Tobacco Free Jordan campaign. Established in 1995, the agency is a member of MENACOM Group Jordan and it has worked to address the relation between smoking and fertility issues prevalent in the male population in Jordan. The Act Responsible Exhibition showcases the best campaigns for good causes, charities, institutions, foundations, corporations or brands as a round up of the work created around the world between 2015 and 2016.

“We are so proud that we made this,” says Emad Khayyat, Creative Director, Y&R Amman. “It is important that Jordanian advertising has entered the biggest stage in the world and has done so for a good cause, with the aim to actually make a difference.”