Andrei Grigorescu promoted at Discovery Networks
Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA), a division of Discovery Communications, has appointed Andrei Grigorescu as Senior Ad Sales Director Emerging Business. Having joined Discovery in 2010, Andrei most recently served the past two years as Commercial Director for Fatafeat, Discovery’s number one food network in the Middle East. Prior to this, Andrei oversaw Discovery’s advertising sales operations in South East Europe, managing a commercial portfolio of six channels.
Based in Dubai, Andrei will now head the recently created central hub for Discovery’s Middle East-based advertising sales, starting with the launch of local advertising on Discovery’s two flagship Pay-TV channels – Discovery Channel HD and TLC HD – from January 1, 2015. He will also oversee the relationship with Premier Solutions Media, Discovery’s exclusive advertising sales representation company in the region, charged with selling commercial airtime on Discovery Channel HD and TLC HD, as well as securing sponsorship opportunities from Pan Arab advertisers.
“Andrei is the best person to lead our one-stop-shop for Pay-TV and Free-To-Air advertising in the MENA region,” says James Gibbons, SVP Country Manager Emerging Business, Discovery Communications. “He has a wealth of international experience and has been heading ad sales for Fatafeat over the past two years with stellar results. In this wider role, he will partner with our international advertising sales division in London and deliver pan regional solutions to clients in the Middle East and North Africa regions.”