PRCO Middle East has been appointed to handle the PR for Anantara Al Jabal Al Akhdar Resort, due to open in Oman in mid-2016. Operated by the Minor Hotel Group (MHG), the resort will be perched over 2,000 metres above sea level on the Saiq Plateau, making it the highest five star resort in the Middle East. PRCO will oversee the launch and continued PR strategy for the resort to maximise exposure throughout the GCC.
“We are delighted to be working with a unique and distinctive brand like Anantara on their exciting new opening,” says Jonathan Rivlin, Managing Director, PRCO Middle East. “Anantara Al Jabal Al Akhdar Resort is set to make a significant mark on Oman’s hospitality landscape by offering unparalleled luxury and inspired experiences. We look forward to delivering a seamless PR campaign in the lead up to and following its completion.”