Facebook enhances its options for mobile app ads
Facebook has added new buying, creative and targeting options to its mobile app ads. From this week, advertisers will be able to buy Facebook mobile app ads with highly predictable reach and frequency, allowing advertisers to boost awareness whilst controlling how often someone sees an ad.
According to the official blog post from the social media platform, with the increasing value of video at every stage of the buying cycle, video mobile app ads will now be played automatically in Facebook’s news feed, with advertisers given the option to purchase mobile app ads with video creative through Power Editor. Finally, the blog post confirms that device targeting on Facebook has been extended to include Amazon Fire tablets.