FRHI Hotels and Resorts has appointed Bastien Blanc to the role of Vice President, Sales and Marketing for the Middle East, Africa and India. Previously, Bastien worked as Vice President of Sales, Marketing and Development, Russia and CIS for Interstate Hotels and he brings over 25 years of operational, sales, marketing and food and beverage experience to his new role. He will now be responsible for the sales and marketing operations for 19 hotels in the region and will oversee the development and implementation of strategies, plans and budgets for new and transitional Fairmont, Raffles and Swissôtel properties in the region.
“Given this exciting chapter in FRHI’s history, Bastien joins us at an opportune time as we continue to grow within the luxury market and double our regional footprint over the next five years,” says Sami Nasser, Senior Vice President of Operations, FRHI Hotels and Resorts. “Bastien will also be positioned to help drive our company’s strategic vision forward, reinforce our brand presence and to lead our sales and marketing teams to performance success.”