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FRHI welcomes Vice President of Sales and Marketing

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FRHI Hotels and Resorts has appointed Bastien Blanc to the role of Vice President, Sales and Marketing for the Middle East, Africa and India. Previously, Bastien worked as Vice President of Sales, Marketing and Development, Russia and CIS for Interstate Hotels and he brings over 25 years of operational, sales, marketing and food and beverage experience to his new role. He will now be responsible for the sales and marketing operations for 19 hotels in the region and will oversee the development and implementation of strategies, plans and budgets for new and transitional Fairmont, Raffles and Swissôtel properties in the region.

“Given this exciting chapter in FRHI’s history, Bastien joins us at an opportune time as we continue to grow within the luxury market and double our regional footprint over the next five years,” says Sami Nasser, Senior Vice President of Operations, FRHI Hotels and Resorts. “Bastien will also be positioned to help drive our company’s strategic vision forward, reinforce our brand presence and to lead our sales and marketing teams to performance success.”

Alka Winter promoted at FRHI Hotels & Resorts

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Alka Winter has been promoted to Regional Director MEAI of FRHI Hotels & Resorts – a consolidation of Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts. Prior to this appointment, Alka was Area Director, Public Relations for Fairmont Hotels & Resorts, providing PR support for the Fairmont hotels in the UAE, including the Fairmont Dubai, Fairmont Bab Al Bahr and Fairmont The Palm, whilst executing large scale PR campaigns. In her new position, Alka will be providing real-time strategic support and guidance for the PR efforts across the 19 Fairmont, Raffles and Swissôtel hotels in the Middle East, Africa and India, as well as elevating the FRHI brand within the public domain. This also includes the development of PR plans announcing new hotel openings and positioning FRHI’s growth strategy.

“I’m very excited about being part of a dynamic regional team who are specialists in their respective fields, ranging from design and construction, development, spa, food and beverage, as well as sales and marketing to name a few,” says Alka. “What I am most passionate about is lending my expertise to the region and working with the PR teams on property, helping to bring their ideas to fruition and introducing it to a global audience where appropriate. I have over 10 years of experience in public relations with most of those in hospitality, so I hope I can pass on some of my experiences and best practices to help achieve great results.”