XPEDITION Middle East is set to launch on June 25, 2015. The UAE-based magazine will be a luxury travel and lifestyle print publication, covering content aimed at affluent readers with a passion for travel.
Headed up by Editor-in-Chief Josh Jr. Mangila, who most recently worked as Features Editor for En Route Middle East, the magazine will focus on travel stories from contributors who will offer its audience a personal view into the world of luxury travel. XPEDITION Middle East will feature three main sections: Xtreme – showcasing luxury at its purest, aimed at affluent Emirati readers, Xclusive – interviews with CEO’s who love to travel, and Xpressions – travel stories from readers. The publication will also include features on luxury destinations, airlines, restaurants, cruises, tours and packages as well as stylish travel accessories and competitions offering all-expenses-paid getaways.
Distributed predominantly in the Middle East, as well as in parts of Europe, Asia and the USA, XPEDITION Middle East will be published every two months at a retail price of AED50, with an initial print run of 15,000 copies. Ali Tayeb Al Rais, the youngest Emirati publisher in the UAE, will publish the magazine. A proem issue of XPEDITION Middle East was sold as part of a soft launch at the Arabian Travel Market last week.
“I believe that if we were meant to stay in one place, we’d have roots instead of feet,” says Josh. “XPEDITION Middle East is a unique publication, with the goal to blossom a multitude of inspirational content along with drop-dead gorgeous visuals to change the way you read about luxury travel and lifestyle. We have eradicated the usual and robotic ‘what to do’, ‘where to eat’ and ‘when to spend’ type of features in favour of core stories that will touch human lives and propagate the fruits of an unforgettable journey.”