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Cicero and Bernay expands into North Africa

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Public relations agency, Cicero and Bernay (C&B) has signed a strategic affiliation with Kalima, a subsidiary of communications group, Impact, as a part of its plan to expand into Algeria and Tunisia. The new agreement will see C&B provide public relations services, PR Strategies, on-ground support and development of targeted communications, with an aim to cater to the growing Algerian and Tunisian markets. The affiliation will also ensure that Kalima secures a strong footprint in the PR industry to strengthen C&B’s presence across the GCC.

“Kalima has a similar ethos to that of C&B – focusing on adding value to clients through a customer-centric and results-focused approach,” says Ahmad Itani, COO, C&B. “This shared philosophy makes us natural partners and we are pleased to be adding Kalima to our network of experts – adding valuable insights to C&B’s network from Algeria and Tunisia.”

Secret PR makes new appointment

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Secret PR welcomes Habiba Taleb to the role of Arabic Communications Specialist. With over ten years of experience in media and communications, Habiba previously worked with Radio Msila and most recently with Al Riyadh newspaper as a Correspondent. In her new role, she will work closely with the team to enhance their Arabic capabilities and initiate the move towards an independent Arabic division.

“The demand for Arabic talent is ever growing, especially with regards to Arabic content,” says Sarah Mohamed, Director, Secret PR. “We are proud to have Habiba on our team as she will certainly help us enhance our Arabic capabilities to better serve PR agencies and in-house PR departments across the region.”