YoungNetwork has secured the account to manage all PR and social media for Fuel TV in the Middle East. The Dubai-based agency, part of the international YoungNetwork Group, will manage communications for the global action sports channel, based in Europe.
“Fuel TV is a great addition to our portfolio, and one that we are very excited to work on,” says Rita Rodrigues, Managing Director, YoungNetwork Middle East. “It’s a brand our team feels very connected to, with such a young and cutting edge spirit. We will strive to help build a strong, focused brand in this region.”
Rui Ventura, Vice President of the Marketing, Sales and Creative Department, Fuel TV, adds “Our appointment of Young Network as our PR representative in the Middle East is reflective of the importance of this market to the brand and our commitment to reach the region’s audience.”