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Publicis Media makes new promotion

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Publicis Media Middle East, part of Publicis Group has promoted Amer El Hajj to the role of Chief Investment Officer. With experience in the region’s marketing and media industry, Amer previously worked with Starcom MediaVest as Media Manager before joining Publicis in 2004 as Regional Buying Director and most recently holding the position of Executive Vice President of group trading and Commercial Managing Director. In his new role, he will oversee and continue to work on developing strategic decisions to guide Publicis’ portfolio of trading and investment operations across the region.

“Amer’s proven track record for successfully leading large scale initiatives, supporting all markets’ commercial requirements and pushing profitability as the number one priority, has quickly earned him the respect and admiration by colleagues, clients and partners alike,” says Alex Saber, Chairman, Publicis Media Middle East.

Publicis Media ME makes new leadership appointments

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Following the launch of Publicis Media in the Middle East, Alex Saber, Chairman of Publicis Media Middle East and Steve Parker, CEO of Publicis Media Middle East, have made some key leadership appointments. Alain Brahamcha, former Client Managing Director at Starcom, has been appointed the new CEO of Mediavest|Spark, Middle East, where he will continue to work on building strong strategic client partnerships, developing talent as well as introducing and accelerating digital innovation. Former Managing Director of Digital at Starcom Mediavest Group, Ali Nehme will now take on the role of Chief Strategy Officer at Publicis Media, Middle East. In this role, Ali will work closely with the Publicis Media leadership group on designing and operationalising the vision of the company. Tarek Daouk, previously Managing Director at Mediavest, has now been appointed to the role of CEO of Starcom, Middle East and Firas El Zein will continue in his role as CEO for Zenith, Middle East.”We have been on a continuous journey of transformation and have built on our talent, which we believe to be the foundation of our business,” says Alex Saber, Chairman of Publicis Media, Middle East. “Together, with our world class practices, we will help our clients, people and business grow and create another chapter of pushing the boundaries in the media agency landscape.”

Publicis Media appoints new leadership in the Levant

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Publicis Media, part of Publicis Groupe, has made key leadership appointments for operations in the Levant market. Wilson Issa, who has been leading the Groupe in the region since 2007, has been named Executive Vice President of Publicis Media Levant. Joyce Hallak, who has 15 years of experience in media across a number of markets, will take on the role of General Manager, Starcom Levant and Head of Business Transformation, Publicis Media Levant. Paul Seif has now taken on the role of General Manager at Mediavest | Spark Levant, where he will lead the team on business wins and leverage the agency’s capabilities, scale, partnerships and talent.

“Our Groupe has always recognised the immense potential in our talent and their exceptional leadership capabilities and for that reason they have always been the true leaders of our transformation,” says Alex Saber, Chairman, Publicis Media Middle East. “These leaders will drive new levels of scale, business transformation and client value and I look forward to working closely with them along our exciting new journey.”