twofour54 and Abu Dhabi Motorsports Management (ADMM) have signed a memorandum of understanding (MoU) aimed at aiding the promotion of motorsports in Abu Dhabi to a worldwide audience. This MoU lays the ground for twofour54 to potentially provide ADMM with a range of services including production, post-production and training services, as well as travel, visa facilitation and government services. twofour54 will also be in a postion to provide strategic media consultancy and facilitation services to ADMM upon project requests.
“It is an honour to collaborate with ADMM in joint projects that will contribute towards driving the investment, growth and development of Abu Dhabi’s tourism and media sectors which form part of Abu Dhabi’s Vision diversification strategy,” says Noura Al Kaabi, Chief Executive Officer, twofour54.
Al Tareq Al Ameri, CEO, Abu Dhabi Motorsports Management, adds “We are pleased to formally recognise this partnership between twofour54 and ADMM. We believe it’s important that Abu Dhabi stakeholders work together and we look forward to working with twofour54 to identify and develop mutually beneficial and exciting business opportunities.”