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Aishah Yousef promoted at En’Route Media Inc

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Aishah Yousef has been appointed as the CEO of En’Route Media Inc. Having been with the Fujeirah-based media company as General Manager of Ad Fusion Media and Editor-in-Chief of En’Route Middle East magazine for a number of years, Aishah has managed the editorial board and worked hand-in-hand with the publishers and advertising executives, in addition to providing creative content for the travel title and executing the daily tasks of the business.

Bringing over 17 years of experience across publications, travel and the hospitality industry to her new role, Aishah will now oversee En’Route Media Inc’s growing team, its new publications and its expansion across the Middle East.

Ad Fusion Media to launch travel magazine

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Ad Fusion Media is to launch En’Route Middle East Magazine on May 5, 2014, during the Arabian Travel Market (ATM), with the launch party to be held at the Oceanic Hotel Khorfakkan, Fujairah, on April 10. The travel magazine will be distributed free of charge quarterly in the UAE through airline partners on board flights, as well as in hotels, travel agencies and tourism offices, with an initial circulation of 10,000. The magazine will provide up to date news on the travel and tourism industry across the UAE and around the world.

“I don’t expect to get rich from En’Route, nor is this my ambition,” says Aishah Yousef, General Manager and Editor-in-Chief, En’Route Middle East. “My sole goal is to produce an excellent magazine, one that reflects the breadth, honesty and vitality of this growing industry.”