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Ahmad Itani named top 50 Game Changers of PR 2017

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Ahmad Itani, Chief Operating Officer at Cicero & Bernay Public Relations (C&B) has been recognised by PR News as one of the Top 50 Game Changers of PR for 2017. The Top 50 Game Changers of PR is a global ranking that celebrates individuals who have been accelerating the expansion and growth of brand communication across the world. The list honoured Ahmad for his leadership role in C&B and for pushing the boundaries of communication to new heights, as well as extending beyond traditional media to reach out to new contributors that would enhance the MENA network capabilities.

“It is both a great honour and a great responsibility to appear on this list – not only to be representing the MENA region and to rank among global PR powerhouses, but also exciting to be charged with continuing to making a real difference in our industry – locally and globally,” says Ahmad Itani, COO, Cicero and Bernay Public Relations.

Cicero & Bernay expands operations in the GCC

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Public relations consultancy, Cicero & Bernay (C&B) has signed a new affiliation with Bahrain-based public relations agency, Daily Public Relations (Daily PR) and Oman-based boutique marketing and communications agency, ProComms as part of its expansion plan into the GCC. The new strategic partnership will see both regional agencies enhance C&B’s presence and grow its client portfolio across the GCC by providing PR services and strategies, as well as on-ground support and development of targeted communication to cater to the growing markets in Bahrain and Oman.

“Daily PR and ProComms both share C&B’s ethos – delivering tailored and impactful communication services for clients – and we look forward to working closely with them to deliver even more comprehensive and targeted programmes,” says Ahmad Itani, COO, Cicero & Bernay. “By sharing complementary insights, we will enrich C&B’s already highly effective delivery across both of its markets and the wider MENA region.”

C&B expands MENA network

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Cicero & Bernay (C&B), part of The Publicity Network (Publinet) has signed an affiliation with Kuwait-based marketing and public relations agency, Local Flavor. Aiming to further expand its network within the MENA region, the partnership will offer the agency’s clients public and media relations services, business development capabilities and communication development tools as well as PR strategies.

“The signing of this affiliation agreement amplifies our strong capabilities throughout the MENA region in delivering comprehensive public relations and communications services,” says Ahmad Itani, COO, Cicero & Bernay. “Local Flavor and C&B each have a strong service ethos that delivers tailored client servicing and communication planning for our clientele. Our complementary insights will enrich already effective communication delivery across both of our markets and to the wider region.”

Khaled Salah Al-Sayer, Managing Partner, Local Flavor adds, “We are very pleased with this new affiliation, as it combines the strong market knowledge of both companies and the breadth of complementary services and expertise. For our clients, this affiliation will deliver increased opportunity for exposure and strengthened brand infrastructure that can be optimised across the region.”

C&B partner with Y&D Communications

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Cicero & Bernay Public Relations (C&B) has partnered with Saudi-based public relations and social media agency Y&D Communications, as part of a GCC expansion plan. The collaboration will see C&B enhance its suite of capabilities in order to develop in the communications industry across the MENA region. Both agencies will combine their capabilities and expertise in strategic planning, public relations and technical proficiency, as well as benefit from mutual insights and tactical abilities.

“This partnership agreement is part of our long-term strategy of building a communications network spanning across the region,” says Ahmad Itani, COO, Cicero & Bernay Public Relations. “Public relations is becoming an increasingly important and valuable asset for organisations across all four corners of our region. We are pleased to be part of the current wave of growth and we are confident that our affliation with Y&D will provide even more expertise and geographical reach for our clients.”

Younus Inayat, COO, Y&D Coommunications, adds “We are confident that our alliance with C&B will prove to be a highly valuable and complementary collaboration for both companies. Our agency has a long-established reputation and significant presence within the Kingdom of Saudi Arabia’s modern communications landscape and this new cooperation with C&B will ensure we are extremely well placed to take advantage of the sterling growth that the public relations industry is seeing across the region.”

Publinet Group makes new senior appointments

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Communications network Publinet Group, which includes Cicero & Bernay Public Relations, RAW social media agency and creative think-tank Spark* Middle East, has expanded its senior leadership team with three new appointments. Cicero & Bernay has welcomed Grace Asmar to the role of Director of Practices and Offerings where she will act as the agency’s custodian of all brands and personnel. She will be responsible for the development and management of clients, working closely with Cicero & Bernay directors in an effort to drive the vision and strategy for the agency. Jamal H. Iqbal has also been appointed to the role of Director of Brand Outreach, where he will add a brand-focused and creative perspective to client’s strategies. As well as these senior appointments at Cicero & Bernay, RAW will welcome Rennie Mitchell to the role of its first-ever Creative Director, where he will work across digital and social media strategy and management for the agency.

“The expansion of the Publinet senior team is significant in that it underscores the confidence we have in the region’s opportunities and the need for senior expertise,” says Ahmad Itani, COO, Publinet Group. “Publinet companies are focused on delivering best-practice solutions for our clients and the addition of these three individuals to our senior teams will offer in-depth expertise to clients and enable us to deliver integrated and strategic solutions from all of the Publinet companies.”