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MCN launches Transformers Program

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Middle East Communications Network (MCN) has today launched its Transformers Leadership Development Program. The unique program – a first in the region for the media and advertising industry – is part of MCN’s aim to develop best-in-breed talent for its future leadership across its multi-agency, multi-location footprint in the MENA region.

The roll out follows a selection phase undertaken earlier this year, to identify MCN talent who have shown consistently high performance and future leadership potential. The 50 key performers selected and nominated to undertake the study program are drawn from 11 MCN agencies and will undergo a 10-month academically focused curriculum that provides a formal training structure built around the key pillar of creativity and strategic leadership.

“I am delighted to announce the launch of the Transformers program at MCN,” says Ghassan Harfouche, CEO, MCN. “It is a unique academic collaboration in the region and it is a testament to our belief in the future of our young talent. We are constantly striving to improve our human capital base and this investment in our most promising young leaders will now ensure that our clients are in the best of hands today and tomorrow. This program facilitates and enhances creativity and innovative thinking. In partnership with the Berlin School of Creative Leadership, we are laying the foundations for our next generation of success and I wish everyone on the program the best of luck.”

RedFilo among finalists in Gulf Capital SME Awards

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RedFilo Events has been announced as a finalist in the DHL People & Culture of the Year category for the Gulf Capital SME Awards 2014. Hosted by MEED and in partnership with Gulf Capital as headline sponsor, the awards recognise the UAE’s SMEs, business leaders and entrepreneurs for innovation, growth and success. This year’s Gulf Capital SME Awards will take place on October 29, and will be held at The Ritz Carlton Dubai.

“We are delighted to have been given this recognition by MEED, the region’s most trusted business intelligence providers,” says Pach Ang, Founder and Managing Director, RedFilo. “Our commitment to establishing a safe environment and a positive culture at the workplace for our employees is a primary business objective.”

In addition to the aforementioned DHL People & Culture of the Year, categories for the Gulf Capital SME Awards 2014 include – Gulf Capital Business of the Year, Business Innovation of the Year, Business Leader of the Year, Customer Focus of the Year, Emirati Business of the Year, Entrepreneur of the Year, MasterCard Small Business of the Year, Online Business of the Year, RSE Startup Business of the Year and Sustainable Business of the Year.

Effies Global Index rank FP7/DXB no.1 MENA agency

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The Effie Effectiveness Index has ranked FP7/DXB as the most effective MENA agency for 2014. Launched in 2011, the Effie Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analysing finalist and winning data from 40 worldwide Effie Award competitions.

In addition to this, FP7/DXB ranked as the 4th agency globally, as well as the number one agency in the McCann worldwide group. The Effie Index features the most effective – marketers, brands, agency holding groups, agency networks, agency offices and independent agencies. These ranking are filtered by region, country and product category.

Starcom MediaVest Group ranked top MENA agency

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Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has announced Starcom MediaVest Group the number one ranked agency in the MENA region in its 2013 Global Billings Rankings Report. In 2013, Starcom MediaVest Group increased its billings by 18 percent, with an industry share of 17.5 percent.

RECMA’s report evaluates the overall activity – including buying billings and specialised services – of all global media agencies across 62 countries. This is the fourth consecutive year that Starcom MediaVest Group has attained this position.

In addition, RECMA has named Starcom MediaVest Group number one in the ‘Top 14 Countries’ ranking, which is a key chart in the overall report, accounting for 81 percent of the media agency industry. Starcom MediaVest Group also retained its position in the overall regional evaluations – including its top rank in North America – and was named the number two agency in Asia-Pacific and Latin America.

TRACCS makes World PR Report 2014

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TRACCS has been ranked among the top five Public Relations agencies in the Asia-Pacific region by the Holmes Report in its World PR Report 2014. TRACCS took the fifth spot in the regional rankings of Asia-Pacific agencies, posting a 22.6% growth in the past year, outstripping the average global PR growth rate which registered at 11% for the year, according to the World Report.

The release of the global listing of PR consultancies also showed that TRACCS, which operates across 13 markets in the region, climbed the global rankings by 11 places, now positioned at 109 among the world’s top 250 consultancies. TRACCS remains the only regional PR network to feature on the list of Top 250 Firms.