Strategies International signs Charriol

Charriol has appointed Strategies International to handle its public relations in the GCC. Established in 1983 by French entrepreneur Phillip Charriol, the timepiece, jewellery and accessories brand is currently available in over 40 countries worldwide, with plans to expand further in the Middle East.

“We are pleased to have entered into a new partnership with Strategies International, and we have strong expectations about it,” says Benoît Deroual, Sales and Marketing Director, Charriol. “This will, indeed, maximise our current exposure in the region. The timing is perfect for Charriol based on the growth we are facing, making it necessary for us to reinforce our PR in a more strategic manner.”

Ronald Pharaon, Managing Director of Strategies International, added “With our agency’s deep understanding of the luxury sector in the region, and its capacity of providing strategic PR solutions tailored to our clients’ products and goals, Strategies International will aim at optimising Charriol’s brand presence in the GCC.”