Spark* wins Harley-Davidson account

Dubai-based creative agency Spark*, which forms part of the Publinet Group, has won the account to handle Harley-Davidson’s activity in the Middle East. Spark*’s assignment for Harley-Davidson will cover 17 markets in the MENA region, with the agency’s remit to provide tailor-made solutions to the brand, including product launches, brand campaigns and activations.

“We are delighted to have won the Harley-Davidson account, which not only is an evocative name in motorcycling, but is also one of the most renowned global lifestyle brands,” says Yusuf Pingar, Managing Director, Spark*. “We are extremely excited about the new relationship and are looking forward to making the partnership a memorable one. Spark*has always excelled working with brands that allow creative freedom and are driven by strong core values – Harley–Davidson is certainly such a brand.”

Elsa Abi Nader, Regional Marketing Manager of Harley-Davidson MENA adds, “Spark* was selected as the winner for the Harley-Davidson account based on the quality of their ideas and the fact that effective team work was clearly reflected in their pitch. Each member of the team was involved in the presentation of ideas and what came over with their creative concepts was their passion. Harley-Davidson is a name that generates a strong emotional pull, and our partnership with Spark* is one that will drive it forward in the region.”