SMG MENA appoints Mohit Lodha

Mohit Lodha has been appointed as Regional Director of Human Experience at Starcom MediaVest Group (SMG) MENA. Having been with SMG MENA for seven years, Mohit joined as Media Manager and in his most recent position as Human Experience Strategist at MediaVest MENA contributed in evolving the agency’s media thinking and delivering effective and award-winning campaigns, locally and internationally.

In his new role, Mohit will work alongside the agency network’s teams on Content@Scale – SMG’s proprietary real-time content marketing platform, and will drive effective and forward thinking work across client verticals to build on consumer connections. He has also been assigned to represent the MENA region in SMG’s Global Product Committee (GPC), where he will lead on raising the output and quality of the agency’s regional product.