Q Communications’ Abu Dhabi office has been appointed by Retail and Beyond to launch a new licensed restaurant, lounge and terrace in the capital. BU! Trinity is a pan-Latin destination located in the World Trade Centre Mall and is set to open at the end of this month. Q Communications will be responsible for supporting the launch of the venue onto the Abu Dhabi social scene, as well as maintaining buzz around the venue post-opening. The agency will also promote the venue through media and influencer engagement, as well as creative activations, over the next 12 months.
“We’re really excited about BU! launching in the capital, it’s definitely going to shake things up,” says Kate Greville, Director, Q Communications ME. “The name BU! originates from the Spanish word BU-enisimo, meaning exceptionally good, which is what people can expect – exceptionally good food, drinks and entertainment. The BU! team is incredibly creative and passionate and we have been working with them behind the scenes, so can’t wait to start talking to the media about BU!”