PRCo secures Vida Downtown Dubai

PRCo has secured the account to represent Vida Downtown Dubai as their public relations agency in the GCC. Part of Emaar’s hospitality division, Vida Downtown Dubai’s boutique hotel concept combines style, comfort and convenience within walking distance of the Burj Khalifa, The Dubai Mall, Dubai Fountain, Souk Al Bahar and The Pavilion Downtown. The venue features 156 rooms designed with state-of-the-art technology and amenities, as well as a variety of f&b concepts.

“We are pleased to partner with one of Dubai’s most exciting boutique hotel brands,” says Jonathan Rivlin, Managing Director, PRCo. “With a wealth of hospitality experience representing leading luxury brands worldwide, PRCo is well placed to represent this unique brand within the Middle East and we look forward to working closely with them.”