PRCO secures 432 Park Avenue

PRCO Middle East has been appointed to handle the PR for 432 Park Avenue. Co-developed by CIM Group and Macklowe Properties, 432 Park Avenue will be the tallest residential building in New York City and the Western Hemisphere, ascending 1,396 feet. PRCO Middle East will work alongside its London office to co-ordinate a PR strategy and maximise exposure for the property in the GCC ahead of the residence’s completion in spring 2016.

“We are delighted to be working with such a prestigious real estate development,” says Jonathan Rivlin, Managing Director, PRCO Middle East. “432 Park Avenue is set to become an icon on the New York skyline and we look forward to delivering a seamless communications campaign in the lead up to its completion.”