POP Communications wins coconut water brand

Vita Coco has appointed POP Communications as their PR agency to represent their coconut range in the UAE. Vita Coco provides customers with clear, fat-free natural coconut water and also recently launched Vita Coconut Oil, a new organic and extra-virgin oil. POP Communications will be responsible for both products in the UAE and will increase brand awareness through media engagement, community outreach and PR activities.

“At POP Communications, we’re passionate about all things natural so Vita Coco is a great fit,” says Sarah Dudley, Managing Director, POP Communications. “The disruptive brand is a leader in coconut water and beverages globally, currently sold in almost 50 countries. We look forward to supporting their growing success in the region.”