Dubai-based e-boutique, BALMESSENCE has appointed POP Communications as its PR agency in the UAE. BALMESSENCE is an e-boutique that offers ethical beauty and niche perfumery to beauty and perfume lovers across the country. POP Communications will be responsible for all PR and collaboration opportunities with BALMESSENCE in the UAE.
“The UAE has the potential to become the world’s fastest e-commerce hub, this combined with consumers increasingly aware of what they are putting on their body has created a demand for companies such as BALMESSENCE,” says Roxanne Mukhi, Managing Director, POP Communications. “We are excited to kick off our PR campaigns with them and help boost public awareness on non-toxic beauty.”