Integrated communications agency, Plus 1 Communications has been appointed by golf in DUBAi to handle all social media campaigns for the brand across the Middle East. golf in DUBAi aims to promote Dubai as a golfing destination through international golf tournaments. Plus 1 will be responsible for all social media and digital marketing operations, as well as its associated brands including European Tour events – Omega Dubai Ladies Masters and Omega Dubai Desert Classic. It will also include online tee-time booking platform, Golf Citizen.
“Golfing in the region has a broad appeal and not only attracts a huge local audience, but also generates regional and international tourism,” says Anna Hope, Managing Director, Plus 1 Communications Middle East. “We look forward to working closely with the golf in DUBAi team to further increase their community reach through dynamic digital marketing campaigns.”