PR and digital marketing agency, Plus 1 Communications has been appointed by Al Ahli Holding Group and 117 LIVE to handle the PR campaign for the upcoming PopCon festival.
The agency will be responsible for offering a range of innovative PR and digital marketing solutions for the event that will be held at the Dubai Outlet Mall from October 27-29, 2016. The pop-culture festival will host celebrities from diverse industries including international studios such as Marvel, Disney and San Rio, and it will showcase elements of pop culture, F&B, beauty, fashion, digital and fitness, with audience interaction to provide a pop-culture carnival experience.
“PopCon will host some of the biggest stars and biggest brands in the world of movies, music, beauty, fashion and social media,” says Anna Hope, Managing Director Middle East, Plus 1 Communications. “Our passion and experience lies in live entertainment and global brands, which makes working on this project incredibly exciting for us.”