Dubai-based marketing and events company, Plan b has appointed Samer Alloush to the role of Business Development Manager – Events. With over 11 years of experience in the media industry, Samer previously worked at ITP Media Group as Senior Sales Manager across titles Refining & Petrochemicals ME, Oil & Gas ME, Utilities ME as well as Oil & Gas Al Arabiya before joining APP Publishing, to work on OK! Middle East. In his most recent position as Senior Sales Manager at The Week, part of Motivate Publishing, he focused on selling advertising space along with events sponsorship.
At Plan B, he will work closely with the event management team and clients to increase market share and revenue within government and corporate organisations, as well as develop proposals, quotations and negotiate terms to secure sales opportunities.
“All I can say is that I am very excited and pleased to join Plan b,” says Samer. “It was a huge challenge for me to get into the events industry, but joining Plan b has been an amazing educational experience with a lot of diversity that will definitely add great value to my career.”