PHD UAE wins Lacnor account

Lacnor, the beverage arm of National Food Products Company (NFPC) in the UAE, has appointed PHD UAE to handle its media communications account. The account will cover all Lacnor milk and juice product lines as well as Oasis water across the MENA region. PHD is to provide a new direction for the marketing of all of the company’s brands.

“We are extremely happy to be moving forward with PHD as our media partner, since we believe their strategy, tools and analytics, as well as their activation of ideas, are in line with our thinking on where to take our brands in the future,” says Sharif Ramadan, Head of Brands, Lacnor.

Elda Choucair, Managing Director, PHD UAE adds “Working with homegrown brands and helping them build their niche in the market is at the core of PHD’s offering and as such we are delighted to be working with Lacnor as they enter this massive growth phase.”